Driven by a conversion-focused website and targeted digital campaigns.
Exceeded capacity and created a waiting list for future events.
Up from 2.1% prior to launch.
Beauty House by Ljudmila is a premium beauty studio specializing in advanced skin care and cosmetic treatments. To support their business growth and position their brand as a leader in the industry, Ljudmila partnered with AD ASTRA for a complete digital transformation.
Beauty House by Ljudmila had a loyal client base and a strong offline reputation, but faced key growth barriers:
Outdated website with poor mobile experience and no clear client funnel
Reliance on word-of-mouth and returning customers, limiting new client acquisition
No digital campaigns to promote new masterclasses or services
Underutilized social media presence and low engagement
Key Insight:
Beauty House had the expertise and market reputation—but needed a modern, conversion-driven digital strategy to unlock new client growth.
We built a high-converting digital ecosystem for Beauty House by Ljudmila, leveraging three key pillars: Website Revamp, Paid Ads, and Service Promotions.
Designed a new, mobile-first website with easy navigation and strong CTAs
Built out dedicated service pages and streamlined online booking
Integrated a lead capture system for inquiries and masterclass sign-ups
Improved SEO to reach more local clients searching for advanced skin care
Developed and managed a targeted Meta Ads campaign for “Skin Care by Ljudmila” Masterclass
Crafted compelling ad creatives and copy to highlight Ljudmila’s authority and unique approach
Utilized retargeting to convert interested viewers into paying attendees
Monitored and optimized campaigns daily to maximize sign-ups and minimize cost per lead
Shared behind-the-scenes content and testimonials to build trust and credibility
Promoted masterclasses and new services through Instagram stories and posts
Leveraged user-generated content to showcase real client results
Beauty House by Ljudmila experienced a dramatic business transformation within three months of launching the new digital strategy:
🚀 +320% increase in new client bookings through the redesigned website and digital funnel
📝 Masterclass registrations exceeded 180 sign-ups for the “Skin Care by Ljudmila” program
📈 Website conversion rate jumped from 2.1% to 7.4%
📣 Paid ads reached over 85,000 targeted beauty enthusiasts, generating hundreds of qualified leads
📲 Instagram engagement rate doubled—with story views and DMs at an all-time high
💬 Over 220 new inquiries for treatments and consultations in the first quarter
🌟 High client satisfaction: 94% of attendees would recommend Ljudmila’s masterclass to peers
Business Impact:
Beauty House by Ljudmila is now recognized as one of the most in-demand studios for advanced skin care and education. The combination of a high-converting website and data-driven paid ads secured record client growth and established Ljudmila as a regional authority in beauty education.
Increase in new client bookings
Driven by a conversion-focused website and targeted digital campaigns.
Masterclass sign-ups
Exceeded capacity and created a waiting list for future events.
Website conversion rate
Up from 2.1% prior to launch.
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