Revenue from one masterclass launch, booked out in less than 14 days
High-ticket masterclass sold out—minimum €250 per ticket, waiting list for future sessions.
Up from just 2.6% before launch, driven by the new landing page and booking flow.
Nejra Beauty is a high-end beauty salon and academy, known for premium treatments and expert-led masterclasses in make-up and aesthetics. To accelerate business growth and position Nejra as a regional authority, AD ASTRA was engaged to deliver a digital transformation.
Nejra Beauty had a loyal clientele for salon services but faced obstacles scaling their educational offerings:
Outdated website with poor mobile experience and limited online booking
No digital sales funnel for masterclass registrations
Underleveraged social media presence
Needed to launch and fill a high-ticket (€250 minimum) masterclass quickly
Key Insight:
Nejra had a strong brand and expertise, but needed a digital-first approach to maximize reach and enrollments for high-value education programs.
We delivered an integrated growth strategy focused on four pillars:
Designed and launched a new, mobile-optimized website with simple navigation, bold CTAs, and automated booking
Developed dedicated landing pages for masterclass promotion and registration
Executed a Meta Ads campaign targeting aspiring MUA professionals and beauty enthusiasts
Crafted conversion-driven creative and copy to position the masterclass as an exclusive, career-accelerating event
Launched retargeting ads to capture warm leads and maximize sign-ups
Automated email reminders and exclusive early-bird offers for interested prospects
Provided instant WhatsApp support for all masterclass inquiries
Showcased testimonials from past students and real transformation stories
Shared behind-the-scenes and UGC content to build trust and urgency
The results were nothing short of explosive. Nejra Beauty didn’t just meet expectations—it shattered previous records and set a new benchmark for beauty education in the region:
Generated over €6,000 in masterclass revenue in less than two weeks, entirely through digital channels
Achieved a sell-out masterclass with 25 paying attendees at a €250 minimum ticket—delivering an 8.5x return on ad spend
Increased website conversion rate from 2.6% to a staggering 9.2%
Built a waiting list for future masterclasses and secured 150+ highly qualified leads for upcoming events
Boosted Instagram followers by 27% and doubled engagement during the campaign window
Positioned Nejra Beauty as the go-to destination for ambitious beauty professionals seeking both services and world-class education
Business Impact:
Nejra Beauty has emerged as a market leader, outpacing the competition and commanding premium positioning in both the salon and education segments. The digital systems and campaigns implemented by AD ASTRA continue to generate high-quality leads and sustained growth, cementing Nejra’s status as an industry authority.
€6,000+ – Revenue from one masterclass launch, booked out in less than 14 days
25 – Attendees at minimum €250 each
9.2% – Website conversion rate post-launch
150+ – New high-intent leads for future programs
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