CONTENT & CREATIVE

We help you stand out with content that brings home your message in innovative ways, engaging your audience and holding their interest. 

CREATIVITY CUTS THROUGH

Navigating the realm of public affairs often involves grappling with intricate, technical, and, let’s face it, less-than-thrilling subjects.

 

 

At the same time, policymakers and other stakeholders are bombarded with messages from various industries on a regular basis.

 

 

Assuming you’ve already formulated your strategy, defined your messages, and identified your target audience – how do you make your content stand out? How do you break through the noise these audiences are constantly exposed to?

 

 

All the algorithm hacks or advertising budgets in the world will not get you there if your content is not interesting, relevant, or entertaining.

 

 

Too many communicators start thinking about channels (we want to do a campaign on LinkedIn!) content formats (we want an animation) without attempting to understand what their audiences are actually interested in.

START WITH THE AUDIENCE 

 

 

Understanding this and then using that as a basis for creating a solid concept which then serves as a foundation for content is at the core of our approach when it comes to content production.

 

 

  1.  
    1. Start with the audience. Understand what kind of information they find valuable, what they actually care about, what will make them engage and where to “find” them

 

 

    1. Develop a general content theme that takes into account what we know about our audience

 

 

    1. Use the theme to couch in key messages and, use it as a common thread for all content.