Project Detail

How we helped to expand from 1 to 4 locations in 12 months with paid ads on Facebook and Google, including organic content.

Paid Advertising

Live website:

novaclinic.co.uk

Running Shoes Design, Concept, and Branding Service

Nova Clinic partnered with AD ASTRA to elevate their online presence and generate consistent monthly bookings. Our focus was on blending strategic paid ad campaigns with organic UGC-style content to build trust, boost brand awareness, and ultimately scale their operations across Bosnia and Herzegovina.

Client

Nova Clinic – Med Spa

Leistungen

Paid Advertising, Website Optimization

Year

2023 – ongoing

ROAS

7x – Meta Ads

Although Nova Clinic delivered exceptional in-person service, their digital growth was stagnant. Their team didn’t have a clear system to attract and convert cold audiences into paying clients. As demand grew in the aesthetic industry, Nova Clinic knew they had to act fast or risk falling behind to more digitally savvy competitors.

Their monthly revenue was inconsistent, heavily reliant on repeat clients and referrals.
No structured lead generation system existed — just organic posting and hope.
They weren’t using paid ads properly — when tried, it lacked targeting, creative strategy, and tracking.
They had no real digital assets showcasing client transformations, testimonials, or behind-the-scenes trust-builders.
Their Instagram was “pretty” but not optimized for conversions, CTA prompts, or storytelling.

Insight: They didn’t just need “more ads” — they needed a client acquisition system that brought trust, interest, and action at scale.

Weekly leads

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New locations

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ROAS

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Although Nova Clinic had strong in-person service and loyal clients, their digital growth system was missing. To scale consistently, they needed a clear strategy that combined authentic content, targeted ads, and automation. We built their growth engine around three pillars:

UGC-Driven Content → We helped staff capture real client stories, before/after visuals, and in-treatment moments. This created authentic, high-trust assets used both organically and in ads.
Full-Funnel Meta Ads → From awareness (UGC ads, expert tips) to consideration (results, doctor intros) and conversion (booking urgency + retargeting), every stage was designed to move clients closer to booking.
CRM + Automation → Auto-DMs, WhatsApp reminders, and streamlined follow-ups turned clicks into actual bookings, even outside clinic hours.

Insight: They didn’t just need more ads — they needed a complete acquisition system that turned trust into action at scale.

Jahre Erfahrung

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Projekte

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Projekte

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Within just 12 months of structured collaboration, Nova Clinic grew from a single-location practice into a regional name with four active branches and an expanding client base.

Expanded to 4 new clinic locations in Sarajevo, Tuzla, Zenica, and Mostar
Achieved a 4.8x average ROAS across all Meta campaigns
Generated 50–70 qualified inquiries weekly, with a 32% booking conversion rate
Reduced cost-per-lead by 41% within the first 90 days
Instagram engagement grew 320%, with UGC Reels reaching 30k+ views regularly
🧠 Team now fully trained in content capture, CTA scripting, and funnel awareness

Business Impact: Their calendar is booked out 2–3 weeks in advance, with 90% of new clients mentioning “Instagram” or “an ad I saw” as how they found the clinic.

Dare us to do better results?

Your best performance today should only be the starting point. Let’s see what happens when we push the limits.

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