Nova Clinic
How we helped to expand from 1 to 4 locations in 12 months with paid ads on Facebook and Google, including organic content.
WHO IS NOVA CLINIC?
Task & About
Nova Clinic partnered with AD ASTRA to elevate their online presence and generate consistent monthly bookings. Our focus was on blending strategic paid ad campaigns with organic UGC-style content to build trust, boost brand awareness, and ultimately scale their operations across Bosnia and Herzegovina.
Web Design, Paid Ads, Social Media Management
Nova Clinic
2023-2024
Med Spa
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The Challenge and problems:
Although Nova Clinic delivered exceptional in-person service, their digital growth was stagnant. Their team didn’t have a clear system to attract and convert cold audiences into paying clients. As demand grew in the aesthetic industry, Nova Clinic knew they had to act fast or risk falling behind to more digitally savvy competitors.
Key challenges identified:
- Their monthly revenue was inconsistent, heavily reliant on repeat clients and referrals.
- No structured lead generation system existed — just organic posting and hope.
- They weren’t using paid ads properly — when tried, it lacked targeting, creative strategy, and tracking.
- They had no real digital assets showcasing client transformations, testimonials, or behind-the-scenes trust-builders.
- Their Instagram was “pretty” but not optimized for conversions, CTA prompts, or storytelling.
Results:
Website : “Funnel” type content with clear CTAs
Services: Paid Advertising,, Website Optimization
Social Media: Influencer Marketing with Viral content
Although Nova Clinic had strong in-person service and loyal clients, their digital growth system was missing. To scale consistently, they needed a clear strategy that combined authentic content, targeted ads, and automation. We built their growth engine around three pillars:
- UGC-Driven Content → We helped staff capture real client stories, before/after visuals, and in-treatment moments. This created authentic, high-trust assets used both organically and in ads.
- Full-Funnel Meta Ads → From awareness (UGC ads, expert tips) to consideration (results, doctor intros) and conversion (booking urgency + retargeting), every stage was designed to move clients closer to booking.
- CRM + Automation → Auto-DMs, WhatsApp reminders, and streamlined follow-ups turned clicks into actual bookings, even outside clinic hours.
Insight: They didn’t just need more ads — they needed a complete acquisition system that turned trust into action at scale.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
