Nova Aesthetic Clinics is a London-based medical aesthetic brand specializing in non-surgical cosmetic treatments. Although the clinic offered exceptional in-person service and premium patient care, its digital presence was underdeveloped and inconsistent, resulting in unpredictable bookings and low online visibility.
Nova Clinic partnered with AD ASTRA to elevate their online presence and generate consistent monthly bookings. Our focus was on blending strategic paid ad campaigns with organic UGC-style content to build trust, boost brand awareness, and ultimately scale their operations across Bosnia and Herzegovina.
Despite excellent in-clinic service, Nova faced limitations that slowed digital growth:
Website : “Funnel” type content with clear CTAs Services: Paid Advertising,, Website Optimization Social Media: Influencer Marketing with Viral content.
We launched a full-funnel paid media structure with:
We implemented:
We optimized:
Result → Nova ranked top in multiple boroughs.
We executed a multi-layered strategy focusing on scalable performance and high-intent conversion.
Nova Aesthetic Clinics had expertise.
They had patient results.
But they were missing a machine — a growth engine that could generate demand consistently, not occasionally.
Referral-based revenue is fragile.
We replaced fragility with systems, tracking, automation, and performance media.
And it worked — aggressively.
KPI | Before | After |
|---|---|---|
Cost per Lead (CPL) | £14.20 | £4.20 (-62%) |
Monthly Consultations | 40–60 | 110–180+ |
Lead-to-Consultation Rate | 31% | 54% (+23pp) |
No-Show Rate | 38% | 20% after automation |
Revenue Generated/Influenced | ~£120K | £1.1M+ pipeline value |
Total New Leads Generated | — | 3,840+ leads in 12 months |
Growth Metric | Result |
|---|---|
Search Discovery Increase | +590% YoY |
Google Maps Calls | 1,800+ incoming clinic enquiries |
Navigation Requests | 3,200+ location directions opened |
Meta Ad Reach | 2.4M impressions delivered |
Retargeting Frequency | 9–14 touchpoints per cold lead |
Category | Result |
|---|---|
Skin Treatments | +178% booking growth |
Injectables | +260% demand increase |
Body Sculpting | +143% consultation requests |
Package Upsells | +310% lifetime value per client |
Before:
❌ no tracking
❌ no nurturing
❌ no automated booking flows
❌ dependency on walk-ins + referrals
After:
✔ CRM + WhatsApp automation closed leads 2× faster
✔ retargeting followed patients until they booked
✔ Google captured high-intent searches daily
✔ Meta warmed cold audiences into consultations
✔ revenue became predictable — not luck-based
In under one year, Nova went from hoping for bookings → to controlling them.
3,840+ leads generated
£4.20 average CPL
110–180 consultations monthly
£1.1M+ revenue pipeline influenced
Sustainable growth → not seasonal spikes
This is the difference between marketing
and an acquisition system.
