Interesting facts in development

Challenge

Beauty House by Ljudmila, a brand that has successfully operated in Sarajevo for over 7 years, faced the challenge of modernizing its online presence. Despite having a loyal client base, it became clear that digital channels needed optimization to tap into the potential for attracting new clients through the web. Additionally, the goal was to improve brand recognition and positioning in a competitive beauty industry. The focus was on increasing user engagement across digital platforms, particularly through the website and social media.

Our Approach

To address these challenges, we implemented a comprehensive digital strategy, which included a full website redesign to make it more user-friendly, faster, and SEO-optimized. Content was created to directly attract new visitors through clear calls-to-action (CTAs), and navigation was improved to simplify the user experience. Additionally, we developed a plan to increase brand visibility through paid Meta campaigns and optimized Google ads, targeting relevant audiences in the region. Social media activities were enhanced, focusing on educational content that positioned Beauty House as an expert in the beauty industry.

Results

The implementation of this strategy not only improved user engagement and increased website traffic but also boosted brand visibility and recognition. Beauty House by Ljudmila was able to attract a new segment of clients, strengthening its position in the competitive beauty market.

Results of the project

Challenge

Handsom, an Australian fashion brand, needed to reinvent its online presence to align with its expanding vision and reach. Despite their established reputation, Handsom sought a fresh digital approach to announce their new collections, streamline their online ordering process, and create buzz around the launch of their new pop-up store in Melbourne. With increased competition in the fashion industry, they needed a strategy that would not only enhance their user experience but also drive more traffic and engagement.

Our Approach

We tackled these challenges by creating a stunning, user-centric website that captured the essence of Handsom’s brand identity. Our team focused on a full UI/UX overhaul, ensuring a seamless experience across all devices and optimizing for quick, easy browsing. Clear calls-to-action (CTAs) and visually appealing designs were incorporated to guide users effortlessly through the new ordering process.

To boost their online presence, we implemented an effective Email Marketing campaign, introducing new collections with engaging visuals and persuasive content. The Meta ads strategy focused on targeted campaigns to highlight both the new collection and the much-anticipated pop-up store in Melbourne, creating excitement and driving foot traffic.

Results

The combined efforts led to a surge in engagement and interest. Handsom’s website saw a sharp increase in visitors, while the new ordering system improved conversions. The Email Marketing and Meta ads campaigns successfully created a buzz around their new collections and pop-up store, resulting in higher sales and stronger brand recognition in the highly competitive Australian fashion market. Handsom is now positioned as a modern, customer-focused brand, ready to expand its reach both locally and internationally.