fbpx
Book a strategy call
Book strategy call
Book strategy call

CASE STUDY /

Lumara

Category :

Branding strategy

Client :

Lumara

Start Date :

Jan, 2023

Website:

//

We Helped Lumara with market research and optimization of current strategy in order to expand.

Zug7 7VsGrYSvZiN a

We helped Lumara Container Homes with a comprehensive digital strategy, driving increased engagement and boosting form fill-ups by 400%.

Lumara Container Homes, a leader in creating sustainable container homes, sought an effective solution to increase engagement and streamline their sales process. Our strategy focused on brand development, SEO, and paid ads, resulting in remarkable business growth.

01 . The Challenge

To address these challenges, we implemented a comprehensive and customized digital marketing strategy for Lumara Container Homes that included:

1. Brand Strategy: We developed a cohesive brand strategy that communicated Lumara’s unique value proposition—offering sustainable, stylish, and modern container homes. This included refining their messaging, visuals, and tone of voice to resonate with their target audience.
2. SEO Optimization: We optimized their website to improve its search engine rankings. This involved extensive keyword research, updating on-page SEO elements, creating high-value blog content, and improving the website’s technical performance for faster load times and better mobile compatibility.
3. Paid Advertising Campaigns: We launched highly targeted ad campaigns on Google, Facebook, and Instagram to drive immediate traffic and increase visibility. These ads were tailored to specific demographics, including eco-conscious consumers and families looking for affordable, sustainable housing solutions.
4. Social Media Revamp: Our team created a series of engaging posts, videos, and stories that showcased Lumara’s projects, customer testimonials, and educational content about container homes. This not only increased engagement but also positioned Lumara as an industry expert.
5. Call-to-Action (CTA) Optimization: We revamped their website forms and landing pages to make the inquiry process easier and more enticing for potential customers. This included stronger CTAs, simplified designs, and engaging visuals.

photo 1

02. Our Solution

To address these challenges, we implemented a comprehensive and customized digital marketing strategy for Lumara Container Homes that included:

1. Brand Strategy: We developed a cohesive brand strategy that communicated Lumara’s unique value proposition—offering sustainable, stylish, and modern container homes. This included refining their messaging, visuals, and tone of voice to resonate with their target audience.
2. SEO Optimization: We optimized their website to improve its search engine rankings. This involved extensive keyword research, updating on-page SEO elements, creating high-value blog content, and improving the website’s technical performance for faster load times and better mobile compatibility.
3. Paid Advertising Campaigns: We launched highly targeted ad campaigns on Google, Facebook, and Instagram to drive immediate traffic and increase visibility. These ads were tailored to specific demographics, including eco-conscious consumers and families looking for affordable, sustainable housing solutions.
4. Social Media Revamp: Our team created a series of engaging posts, videos, and stories that showcased Lumara’s projects, customer testimonials, and educational content about container homes. This not only increased engagement but also positioned Lumara as an industry expert.
5. Call-to-Action (CTA) Optimization: We revamped their website forms and landing pages to make the inquiry process easier and more enticing for potential customers. This included stronger CTAs, simplified designs, and engaging visuals.

03. Analysis of the first results

The results of our collaboration with Lumara Container Homes were nothing short of transformative:

1. 400% Increase in Form Submissions: By optimizing the website and streamlining the lead generation process, we quadrupled the number of potential customers filling out inquiry forms.
2. 265% Increase in Social Media Engagement: Our targeted campaigns and engaging content significantly boosted likes, shares, comments, and direct inquiries from their social media platforms.
3. 215% Increase in Website Traffic: Through a combination of SEO and paid advertising, we drove a massive surge in both organic and paid website traffic, giving Lumara more visibility in their niche market.
4. Improved Lead Quality: The leads generated through our campaigns were highly relevant and aligned with Lumara’s ideal customer profile, leading to a higher conversion rate.
5. Scalable Marketing System: We provided Lumara with a scalable marketing framework that they can use to continue growing their business sustainably.

04. Conversion Funnel Optimization

We worked on every stage of Lumara’s sales funnel to ensure maximum efficiency and conversion. Here’s how we approached this:

1. Landing Page Optimization: We created tailored landing pages that matched the specific campaigns and audiences we were targeting. These pages focused on highlighting Lumara’s key benefits and unique selling points.
2. A/B Testing: To identify the most effective strategies, we conducted extensive A/B testing on ad copy, creatives, and calls-to-action. This allowed us to refine the funnel continuously for optimal performance.
3. Educational Content: We added educational elements to the funnel, such as guides on why container homes are a sustainable choice. This helped build trust and credibility with potential customers.
4. Remarketing Campaigns: Using retargeting ads, we re-engaged visitors who didn’t convert on their first visit, bringing them back to the funnel and increasing overall conversions.
5. User Experience (UX) Improvements: We improved the website’s navigation and mobile experience to ensure potential customers had a seamless journey from the ad to the inquiry form.

Zug7 7VsGrYSvZiN a
Zug7 7VsGrYSvZiN a

05. Scaling Results

After achieving initial success, we shifted focus to scaling Lumara’s marketing efforts to reach a wider audience. Here’s what we did:

1. Regional Expansion: We extended Lumara’s campaigns to new geographic areas where there was a demand for sustainable housing solutions.
2. Increased Ad Budgets: With the proven success of the initial campaigns, we scaled ad budgets to drive even greater traffic and conversions.
3. Advanced Analytics: We used data-driven insights to continuously optimize performance, ensuring sustained growth without sacrificing efficiency.
4. Collaborations and Partnerships: We identified opportunities for Lumara to collaborate with eco-friendly organizations and influencers to amplify their reach.
5. Content Marketing Expansion: We developed a content calendar that included blogs, videos, and infographics, keeping the audience engaged and educated.

06. Future Plans

With a strong foundation in place, Lumara Container Homes is poised for continued growth. Future plans include:

1. Global Expansion: Targeting international markets where sustainable housing is in high demand.
2. Advanced SEO Efforts: Enhancing their website’s authority through more backlinks and high-quality content.
3. Product Diversification: Showcasing additional offerings, such as modular office spaces or mobile homes. 4. Customer Loyalty Programs: Implementing strategies to retain existing customers and encourage referrals.
5. Sustainability Campaigns: Launching awareness initiatives that emphasize the environmental benefits of container homes.

Ready to supercharge
your business?

From website development and paid advertising to crafting a powerful local SEO strategy, we design tailored solutions to ensure your business thrives and your team reaches new heights of success!

Get proposal
Prev Project
OPT Media Agency
Next Project
TH3 Web Design

all Projects