CASE STUDY /

Nova Aesthetic Clinic

Paid Ads

Client :

Nova Aesthetic Clinic

Start Date :

Feb, 2024/5

Website:

novaclinic.co.uk

Transforming a Local Wellness Clinic into a Thriving Multi-Location Business Through Strategic Digital Marketing

We helped Nova Clinic UK transform from a struggling single-location clinic into a multi-location wellness brand with a 350% increase in client bookings within 12 months.

Nova Clinic UK, a wellness and aesthetics clinic specializing in advanced non-surgical treatments, approached us in 2022 with a significant challenge. Despite having a beautifully designed website and a qualified team, they were struggling to generate enough clients to sustain operations. Based just outside of London with a small team of four employees, the clinic was facing difficulties expanding its reach and achieving profitability through their online presence alone.

01 . The Challenge

Nova Clinic UK faced several growth-limiting challenges when they approached us for support:

1. Limited Client Acquisition: Despite having a professional website, client inquiries remained low, making it difficult to cover operational costs.
2. Underutilized Team: The clinic had four highly skilled professionals, but low client flow left them operating below capacity.
3. Lack of Marketing Strategy: Their digital efforts were focused solely on the website without leveraging paid ads, organic content, or advanced lead generation tactics.
4. Brand Visibility Issues: Being located outside of central London, Nova Clinic struggled to attract clients in a highly competitive market.
5. Scaling Limitations: The clinic lacked a structured marketing approach to expand and open additional locations sustainably.

02. Our Solution

To address these challenges, we crafted a comprehensive digital marketing strategy tailored specifically for Nova Clinic’s unique needs and goals.

1. Content Creation with Voiceover Explainers: We began by producing high-quality organic content, including educational videos with professional voiceovers explaining the benefits of Nova Clinic’s treatments. These videos were designed to build trust and educate potential clients on services like skin rejuvenation, non-surgical facelifts, and body contouring.
2. Targeted Paid Advertising Campaigns: We launched laser-focused paid ad campaigns on Google Ads, Meta Ads (Facebook & Instagram), and TikTok, targeting local audiences seeking aesthetic treatments. By emphasizing Nova Clinic’s expertise and results, we generated high-quality leads with a focus on immediate bookings.
3. SEO Optimization: We revamped their website’s SEO strategy by optimizing service pages, targeting long-tail keywords like “best skin tightening near London” and improving on-page elements. This increased their organic search visibility and attracted more local clients.
4. Lead Nurturing System Implementation: To convert more inquiries into booked appointments, we implemented an automated email and SMS follow-up system. This kept potential clients engaged and encouraged them to take action with special promotions and educational content.
5. Social Media Revamp: We created an engaging social media content calendar with a mix of client testimonials, before-and-after visuals, and treatment explanations. Consistent posting and community engagement led to significant organic growth.
6. Conversion Funnel Optimization: We redesigned their website’s service pages and contact forms to simplify the booking process, improving the overall user experience.

03. Results

The impact of our strategy was significant, leading to remarkable improvements in both visibility and revenue for Nova Clinic UK:

1. 350% Increase in Client Bookings: Through paid ads and organic content efforts, Nova Clinic saw a massive boost in new client appointments within the first 12 months.
2. Revenue Growth: Monthly revenue increased by over 280%, turning Nova Clinic into a profitable, sustainable business.
3. Expanded Team: Due to increased demand, Nova Clinic grew from 4 to 12 employees, including additional treatment specialists and administrative staff.
4. New Location Opened: After establishing a steady client base, Nova Clinic successfully expanded to a second location in Central London.
5. Social Media Growth: Instagram following grew by 7,000+ followers in less than a year, with consistently high engagement rates.

04. Conversion Funnel Optimization

A significant part of our strategy focused on improving Nova Clinic’s sales funnel for better results:

1. Landing Page Optimization: We created service-specific landing pages with a focus on clear benefits, social proof, and strong calls to action (CTAs).
2. A/B Testing: Continuous split-testing of ad copy, creatives, and audience targeting allowed us to fine-tune campaigns and improve conversion rates.
3. Retargeting Campaigns: We launched retargeting ads targeting website visitors who didn’t book on their first visit, leading to a 22% lift in repeat site visitors and increased conversion rates.
4. Email Sequences: Implemented automated email sequences educating clients on treatments and offering limited-time discounts to drive bookings.

05. Scaling Results

Once we achieved initial success, we shifted our focus to scaling Nova Clinic’s marketing efforts for long-term growth:

1. Expanded Paid Ads Strategy: Increased ad spend strategically while maintaining a 9X ROAS (Return on Ad Spend).
2. New Service Launch Campaigns: Promoted new services like microneedling and laser hair removal, which led to a surge in bookings.
3. Referral and Loyalty Programs: Implemented a referral program where existing clients could receive discounts for referring friends, further amplifying growth.
4. Collaborations with Influencers: Partnered with local wellness influencers to generate more exposure and credibility.

06. Future Plans

Nova Clinic UK’s growth continues to accelerate, and our next steps include:

• Launching a Third Location: Plans are underway to open a third clinic location in Manchester, supported by a location-specific paid ad campaign.
• Advanced SEO Expansion: Targeting national rankings for specialized treatments like PRP facials and non-surgical facelifts.
• Digital Course Offering: Developing a Skincare Masterclass for online audiences, creating an additional revenue stream.
• Scaling Paid Ads to TikTok: Expanding into video-heavy platforms like TikTok for younger audiences seeking beauty treatments.

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CASE STUDY /

Nova Aesthetic Clinic

Category :

Paid Ads

Client :