RED RUBY PARFUMES
Year
2023
Role in project
Web Development - Branding
Clients
redruby.ba
ABOUT THE PROJECT
Transforming Red Ruby: Elevating a Luxury Brand to Global Heights
Overview
Challenge
Red Ruby, a luxury perfume brand from Dubai, struggled with an outdated website and inconsistent social media presence, failing to capture customers outside Sarajevo or reflect their high product standards.
Our Approach
We built a new, luxury website that’s mobile-responsive and SEO-optimized, along with a refined social media identity targeting international clients.
Result
Red Ruby saw a 150% sales increase, attracting long-term foreign customers and establishing Sarajevo as a luxury destination.
- 150% increase in online sales after website and branding revamp.
- Created a luxury, mobile-responsive website optimized for search engines and tailored to the brand’s identity.
- Developed a new social media strategy that attracted international clients, particularly from regions close to Dubai.
- Positioned Sarajevo as a luxury destination through successful branding and marketing initiatives.