Book a strategy call
Book strategy call

CASE STUDY /

Bvblogic

Category :

Ads

Client :

Bvblogic

Start Date :

Aug, 2023

Website:

//

We Helped SoloWay Technologies Drive Growth Through Strategic Paid Advertising

BVBLOGIC is an international custom software development company specializing in sustainable digital transformation. With a focus on addressing global challenges and empowering businesses to achieve their goals, SoloWay delivers tailored technology solutions to support growth, innovation, and scalability.

01 . The Challenge

Despite being a leader in custom software development and sustainable digital transformation, faced several challenges in maximizing their online presence and lead generation efforts:

1. Low Conversion Rate on Landing Pages: Their existing landing pages lacked modern design and clear call-to-actions, resulting in low engagement and underwhelming conversion rates. Visitors struggled to understand the value proposition quickly, leading to high bounce rates.
2. Ineffective Online Advertising: Although SoloWay had previously invested in Google and Meta ads, the campaigns were not optimized to target their ideal audience effectively. This led to wasted ad spend and minimal return on investment.
3. Limited Lead Generation: The lack of a streamlined process for capturing leads on their website hindered their ability to connect with potential clients. Without a well-integrated lead gen strategy, SoloWay struggled to convert web traffic into meaningful inquiries.
4. Underutilized SEO and Market Expansion Needs: As they aimed to expand into new markets, their website and digital campaigns lacked the local SEO optimization and localized targeting necessary to reach and resonate with their new audience segments effectively. SoloWay needed a comprehensive strategy to address these issues, optimize their digital assets, and create a scalable solution for lead generation and audience engagement.

5 %

A increase in the number of leads

Behavioral factors increased more than three times — scroll 60% + time on page is more than 30 seconds.

5 %

02. The first version of the marketing funnel

When we started working with Bvblogic, we used a three-step funnel which included:
The first stage of the funnel. At the first stage, we introduced users to the business and showed articles that arouse interest. We gave our readers the idea that with Bvblogic’s services, they can solve their problems and satisfy their needs.

The second stage. Using remarketing, we returned users who viewed the Stage 1 content to articles that maximized the benefits of integrating Bvblogic with their business.

The third stage. We directed the users who viewed the case studies from Stage 2 to the Offer Page*, where we directly offered the Bvblogic’s services as development specialists. * Offer Page — a page with a commercial offer, which emphasizes the service’s value to the audience.

03. Analysis of the first results

We analyzed the work of advertising campaigns in the first month. This helped us see the traffic quality based on KPIs from Google Analytics (average time on a landing page and page depth) and the cost of a click in each advertising system.

Campaigns in Google Ads and Facebook brought in a large amount of high-quality traffic, so we decided to reallocate the budget to them.
We also decided to replace Twitter with LinkedIn, as the behavioral metrics of traffic from Twitter were much lower than in other working ad systems.

Creative ad campaign ideas
Our team paid particular attention to banner ads. It was essential for us that the target audience notices the Bvblogic corporate identity and sees the images they are used to. We’ve made a series of banners with famous paintings by Scandinavian artists that align with the articles’ titles and meanings. In the design, we used the corporate symbol of the company — a red square. Banners that we showed at the first stage of the funnel

03. Analysis of the first results

We analyzed the work of advertising campaigns in the first month. This helped us see the traffic quality based on KPIs from Google Analytics (average time on a landing page and page depth) and the cost of a click in each advertising system.

Campaigns in Google Ads and Facebook brought in a large amount of high-quality traffic, so we decided to reallocate the budget to them.
We also decided to replace Twitter with LinkedIn, as the behavioral metrics of traffic from Twitter were much lower than in other working ad systems.

Creative ad campaign ideas
Our team paid particular attention to banner ads. It was essential for us that the target audience notices the Bvblogic corporate identity and sees the images they are used to. We’ve made a series of banners with famous paintings by Scandinavian artists that align with the articles’ titles and meanings. In the design, we used the corporate symbol of the company — a red square. Banners that we showed at the first stage of the funnel

Offer page

04. Conversion funnel optimization

We analyzed the work of advertising campaigns in the first month. This helped us see the traffic quality based on KPIs from Google Analytics (average time on a landing page and page depth) and the cost of a click in each advertising system.

Campaigns in Google Ads and Facebook brought in a large amount of high-quality traffic, so we decided to reallocate the budget to them.
We also decided to replace Twitter with LinkedIn, as the behavioral metrics of traffic from Twitter were much lower than in other working ad systems.

Creative ad campaign ideas
Our team paid particular attention to banner ads. It was essential for us that the target audience notices the Bvblogic corporate identity and sees the images they are used to. We’ve made a series of banners with famous paintings by Scandinavian artists that align with the articles’ titles and meanings. In the design, we used the corporate symbol of the company — a red square. Banners that we showed at the first stage of the funnel

05. Scaling results

Having analyzed the results of the new structure, we again started looking for bottlenecks and growth points. We decided to move towards Account-based marketing — targeting a list of contacts. We used Data Scraper, CrunchBase, and Snov.io to parse Matching Audience (lists of phone numbers, emails, and social network profiles) to achieve our goals in white label digital marketing services. We compiled a contact list of over 40,000 emails, LinkedIn profiles, and phone numbers. Using these lists, we launched ad campaigns on Facebook, LinkedIn, and Quora.

06. The LinkedIn ad campaign

We created a LinkedIn Message Ad Campaigns — ads in the format of private messages. This tool turned out to be significantly cheaper than classic banner advertising ($0.17 vs. $6). The only nuance is that InMail campaigns are picky about the text of the message. Thus, you need to continually update the message’s text for repeated communication with the target audience. Using InMail together with LinkedIn’s targeting capabilities made it possible to get as close as possible to the target audience and, as a result, get ~1000 clicks to the site and Clutch.

Results of work on paid media strategy

As a result, we reached peak KPIs in the 5th month of cooperation: 75 form submissions from Offer Page, 2 form submissions from blog pages, and 20 chat messages.

Comparison of the month with peak indicators vs. the previous period.

07. Plans for the future

Our team has boosted an increase in the number of leads from Scandinavia for a large tech company. We won’t stop there and will scale the current marketing funnel to new geography, considering the cultural, economic, and social characteristics. Also, link building for the IT industry will be a great addition to your future work to increase the visibility of your website. If you have any questions regarding marketing for your technology company, leave a request and our team will help you develop an effective marketing strategy. The only nuance is that InMail campaigns are picky about the text of the message. Thus, you need to continually update the message’s text for repeated communication with the target audience. Using InMail together with LinkedIn’s targeting capabilities made it possible to get as close as possible to the target audience and, as a result, get ~1000 clicks to the site and Clutch.

Ready to supercharge
your business?

From website development and paid advertising to crafting a powerful local SEO strategy, we design tailored solutions to ensure your business thrives and your team reaches new heights of success!

Get proposal
Prev Project
OPT Media Agency
Next Project
TH3 Web Design

all Projects