Handsom, an Australian fashion brand, needed to reinvent its online presence to align with its expanding vision and reach. Despite their established reputation, Handsom sought a fresh digital approach to announce their new collections, streamline their online ordering process, and create buzz around the launch of their new pop-up store in Melbourne. With increased competition in the fashion industry, they needed a strategy that would not only enhance their user experience but also drive more traffic and engagement.
02. Our Approach
We tackled these challenges by creating a stunning, user-centric website that captured the essence of Handsom’s brand identity. Our team focused on a full UI/UX overhaul, ensuring a seamless experience across all devices and optimizing for quick, easy browsing. Clear calls-to-action (CTAs) and visually appealing designs were incorporated to guide users effortlessly through the new ordering process.
To boost their online presence, we implemented an effective Email Marketing campaign, introducing new collections with engaging visuals and persuasive content. The Meta ads strategy focused on targeted campaigns to highlight both the new collection and the much-anticipated pop-up store in Melbourne, creating excitement and driving foot traffic.
03. Results
The combined efforts led to a surge in engagement and interest. Handsom’s website saw a sharp increase in visitors, while the new ordering system improved conversions. The Email Marketing and Meta ads campaigns successfully created a buzz around their new collections and pop-up store, resulting in higher sales and stronger brand recognition in the highly competitive Australian fashion market. Handsom is now positioned as a modern, customer-focused brand, ready to expand its reach both locally and internationally.
