VP NETZ, a growing employment agency with operations in Vienna and Čelinac, faced significant challenges in establishing a unified and professional brand presence. Despite offering high-quality services and connecting job seekers with promising opportunities, their lack of cohesive branding and a modern digital platform hindered their growth. The agency operated without a proper logo or brand identity, and the absence of a website made it difficult for job seekers to engage with their services effectively. Additionally, limited marketing efforts on social media failed to generate the visibility needed to promote their events, such as seminars, leaving untapped potential for audience engagement and growth.