Beauty House by Ljudmila is a premium beauty studio based in Sarajevo, offering advanced skin care, cosmetic treatments, and permanent makeup crafted with precision and expertise. Known for its meticulous work, client-first experience, and a standard of quality rooted in Sviato Academy certification, the studio serves individuals seeking refined beauty, skin restoration, and long-lasting aesthetic results.
Beauty House by Ljudmila is a premium beauty studio specializing in advanced cosmetic treatments, dermaplaning, and permanent makeup Partner in – Sviato Academy.
When Ljudmila approached us back in 2022, the goal was bigger than just increasing bookings — the objective was to elevate her business into a recognizable, respected, and scalable beauty brand with:
Our mission was to build the entire digital and strategic foundation necessary for expansion — from website infrastructure and educational platforms, to paid campaigns, events, and brand positioning.
Before our partnership, business growth depended heavily on repeat clients and unpredictable referrals.
Campaigns were improvised, inconsistent and performance was unstable.
They didn’t need “more ads”.
They needed an infrastructure and ecosystem capable of growth.
We built a complete growth engine around three pillars:
We redesigned the salon’s entire web experience:
Website Revamp
Education Platform
We executed a full Paid Ads ecosystem:
We created:
We transformed how the studio communicates online:
We also supported:
We executed a multi-layered strategy focusing on scalable performance and high-intent conversion.
KPI | Result |
|---|---|
Masterclasses Produced | 2 successful cycles launched |
Education Platform Built | YES |
Salon Website Revamp | Completed |
Academy Funnel | Completed |
Paid Campaign System | Active |
Weekly Consultation Growth | +204% |
Instagram Engagement | +310% |
Event Attendance | Fully booked |
Metric | Value |
|---|---|
Masterclass Revenue | SOLD OUT |
Training Revenue | SOLD OUT |
Salon Appointments | Increased monthly |
New High-Tier Clients | +172% |
Average Client Value | ↑ significantly |
01. positioned as leading specialist for advanced skincare
02. created recognition authority positioning in Sarajevo
03. increased brand trust dramatically
04. increased referrals organically
05. increased repeat service rate
01. A well-structured, SEO-optimized website is the core growth driver.
Once all services were presented clearly, professionally, and aligned with Google search behavior, the salon became discoverable to clients with real booking intent — reducing dependence on social media and word-of-mouth.
02. Paid Ads deliver the fastest path to predictable bookings.
Meta campaigns for salon services and a dedicated Masterclass funnel significantly boosted lead volume, improved lead quality, and generated consistent interest for both treatments and education.
03. An education platform elevates brand authority and opens new revenue streams.
By expanding from “a salon offering treatments” to a “salon + educator brand,” Beauty House by Ljudmila built long-term trust, increased perceived expertise, and monetized knowledge through structured training programs.
04. Masterclass campaigns strengthen credibility and demand.
A professionally crafted launch strategy and retargeting system turned interest into enrollments while positioning Ljudmila as a recognized industry expert.
05. Digital infrastructure is essential for sustainable growth.
When the website, ads, and education platform work as a unified system, the brand gains visibility, trust, and long-term conversion efficiency.
Through a modern, Google-optimized website, high-performing Paid Ads for both salon services and Masterclass enrollment, and the creation of a complete education platform, Beauty House by Ljudmila built a scalable digital ecosystem capable of attracting new clients, nurturing students, and reinforcing its position as a leading beauty authority.
This is no longer just a beauty salon — it is a fully developed beauty brand and education hub, designed for long-term visibility, credibility, and revenue growth.
