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Reimagining Brands for a Bold Future
Reimagining Brands for a Bold Future
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. We knew a successful tool had the power to ignite excitement and rally everyone around the central mission.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
Art Direction, Web Design
PXL Creative WordPress Theme
2025
Suzanne Smith, Johan Weil, Frank Meir
Noah Jenkins, Isabella Brooks
Emma Sullivan, Alexander Turner Harper Mitchell
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The Challenge:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Challenge:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
