Beauty House by Ljudmila
We Revitalized Beauty House by Ljudmila’s Digital Presence, Boosting Appointments by 70% in Just 90 Days.
Who is Beauty House by Ljudmila?
Beauty House by Ljudmila is a premium beauty studio specializing in advanced skin care and cosmetic treatments. To support their business growth and position their brand as a leader in the industry, Ljudmila partnered with AD ASTRA for a complete digital transformation.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
Web Design, Paid Ads, Social Media Management
Beauty House by Ljudmila
2022-2025
Beauty, Me Spa
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The Challenge and problems:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
Although Beauty house by Ljudmila is amongst the well known Masters in Permanent Make-up, their team didn’t have a clear system to attract and convert cold audiences into paying clients.
- Their monthly revenue was inconsistent, heavily reliant on repeat clients and referrals.
- No structured lead generation system existed — just organic posting and hope.
- They weren’t using paid ads properly — when tried, it lacked targeting, creative strategy, and tracking.
- They had no real digital assets showcasing client transformations, testimonials, or behind-the-scenes trust-builders.
- Their Instagram was “pretty” but not optimized for conversions, CTA prompts, or storytelling.
Insight: They didn’t just need “more ads” — they needed a client acquisition system that brought trust, interest, and action at scale.
Results:
We built a high-converting digital ecosystem for Beauty House by Ljudmila, leveraging three key pillars: Website Revamp, Paid Ads, and Service Promotions.
a) Website Revamp for Conversions
- Designed a new, mobile-first website with easy navigation and strong CTAs
- Built out dedicated service pages and streamlined online booking
- Integrated a lead capture system for inquiries and masterclass sign-ups
- Improved SEO to reach more local clients searching for advanced skin care
b) Paid Ads for Masterclass Launch
- Developed and managed a targeted Meta Ads campaign for “Skin Care by Ljudmila” Masterclass
- Crafted compelling ad creatives and copy to highlight Ljudmila’s authority and unique approach
- Utilized retargeting to convert interested viewers into paying attendees
- Monitored and optimized campaigns daily to maximize sign-ups and minimize cost per lead
c) Social Media & Content Activation
- Shared behind-the-scenes content and testimonials to build trust and credibility
- Promoted masterclasses and new services through Instagram stories and posts
- Leveraged user-generated content to showcase real client results
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
