Industry
Timeline
Category
Live Link
Record growth in sign-ups compared to previous years.
Unique visitors to the congress registration landing page.
Increase in post shares, story interactions, and DMs during campaign.
WAPMUA is one of the largest beauty industry congresses in the Balkans, bringing together leading professionals, educators, and brands in permanent makeup, aesthetics, and beauty business. The event, held in Sarajevo, provides a platform for networking, education, and showcasing the latest industry trends.
WAPMUA had an ambitious vision for their annual congress, but faced several obstacles common in the beauty event industry:
No established digital funnel to drive and nurture registrations for the event
Previous campaigns relied heavily on organic reach and personal invitations, resulting in unpredictable attendance
Low engagement from beauty professionals outside existing partner networks
Event messaging was scattered—lacked clear value propositions and emotional triggers
Ineffective ad spend due to broad targeting and generic creatives
Social media content did not build excitement or trust, resulting in missed opportunities for brand positioning
Key Insight:
WAPMUA had the industry authority and brand recognition—but needed a modern digital strategy to scale registrations, maximize ROI, and position the congress as the must-attend event in the beauty sector.
We developed a results-focused digital strategy for WAPMUA, centered on three core levers: Paid Ads, Influencer Activation, and Conversion-Optimized Registration.
We executed a high-impact paid ads campaign targeting beauty professionals and salon owners across Bosnia & Herzegovina, Croatia, and Serbia.
Launched Meta ads with compelling visuals and clear event value
Created retargeting ads for users who visited the event page but didn’t register
Tested messaging angles: education, networking, expert speakers, exclusive access
Tracked sign-ups and campaign effectiveness via Meta Pixel + analytics dashboard
We expanded WAPMUA’s reach and credibility through authentic community-building and influencer partnerships.
Partnered with local beauty influencers to generate buzz and share personal invitations
Shared behind-the-scenes stories and speaker interviews across social channels
Encouraged user-generated content (UGC) from registered attendees
Leveraged micro-influencer posts for increased organic engagement
We streamlined the path to registration with a frictionless, mobile-friendly experience.
Designed a dedicated landing page with bold event CTAs (“Secure Your Spot”)
Integrated a simple, step-by-step sign-up form to reduce drop-off
Implemented automated confirmation and reminder emails to boost attendance
Provided real-time support via WhatsApp and email for last-minute questions
WAPMUA didn’t just fill seats — it set a new standard for beauty industry events in the region. Within just four weeks of digital activation, the congress achieved record-breaking attendance and engagement.
📈 200+ qualified registrations generated through targeted digital campaigns
💰 35% lower cost per registration vs. previous years
🌍 110,000+ beauty professionals reached across Bosnia, Croatia, and Serbia
🖥️ Landing page conversion rate exceeded 17%
🤝 High-profile industry speakers and partners secured via inbound inquiries
📱 Event content reached 45k+ organic Instagram views through influencer collaborations
🔄 Significant increase in partner and sponsor interest for future editions
Business Impact:
WAPMUA is now recognized as the leading beauty industry congress in the Balkans, with unmatched digital reach, engaged attendees, and proven ROI for sponsors and partners. The event’s digital-first approach will serve as the new benchmark for industry conferences in the region.
Lorem ipsum dolor sit amet, consectetur elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar.
