Quadrupled enrollment numbers within six months of digital relaunch.
Dramatic surge in student inquiries through automated funnels.
Consistently listed above local competitors and national providers.
We built a complete educational platform for Divas Academy—showcasing their services and enabling seamless online course sales.
Based in Tuzla, now enrolling students worldwide.
Divas Academy is a premier beauty education provider offering accredited courses in PMU, lashes, brows, and advanced aesthetics. Seeking to move beyond local word-of-mouth, Divas Academy partnered with AD ASTRA to drive global enrollment and cement their status as an industry authority.
Despite having top-tier educators and a loyal alumni base, Divas Academy faced significant hurdles:
Outdated website with poor navigation and limited course info
No automated marketing funnel—most students came through referrals
Low visibility on Google and social media
Difficulty filling seats for new, high-value masterclasses
Manual follow-up process that caused lost leads and wasted time
Key Insight:
Divas Academy had the expertise and reputation but lacked the digital infrastructure and automation needed to scale their business and reach global audiences.
Launched a modern, mobile-optimized platform featuring clear program pages, direct online sales, and a seamless user experience
Built SEO-optimized landing pages for every course and masterclass, each with instant registration and payment options
Ran Meta Ads campaigns targeting aspiring beauticians, PMU artists, and salon owners across Bosnia, the Balkans, and global diaspora
Developed conversion-focused ad creative emphasizing certification, outcomes, and urgency (limited seats)
Deployed automated follow-up via email and WhatsApp to convert every inquiry into a paid enrollment
Implemented advanced local and international SEO, ranking top for “beauty academy” and related searches
Activated alumni testimonial campaigns on Instagram and Google reviews
Published real student success stories and live class highlights to build credibility and drive engagement
Promoted live masterclasses and online webinars using retargeting, influencer partnerships, and UGC to maximize sign-ups
Divas Academy experienced explosive growth and a complete shift in market positioning:
Quadrupled new student enrollments in under six months
350% increase in website traffic and a 5.7x boost in course inquiries
100% masterclass fill rate—every class booked out, with waiting lists
Manual workload reduced by 60% via automation
Top 3 Google ranking for “beauty academy Tuzla” and core industry terms
+2,100 Instagram followers and 78% engagement rate increase during campaigns
300+ new five-star reviews across Google and social media
Business Impact:
Divas Academy is now the leading destination for beauty education in Bosnia and beyond, with a global reach, constant influx of students, and a rock-solid reputation both online and offline.
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