Interesting facts in development
Challenge
Beauty House by Ljudmila, a brand that has successfully operated in Sarajevo for over 7 years, faced the challenge of modernizing its online presence. Despite having a loyal client base, it became clear that digital channels needed optimization to tap into the potential for attracting new clients through the web. Additionally, the goal was to improve brand recognition and positioning in a competitive beauty industry. The focus was on increasing user engagement across digital platforms, particularly through the website and social media.
Our Approach
To address these challenges, we implemented a comprehensive digital strategy, which included a full website redesign to make it more user-friendly, faster, and SEO-optimized. Content was created to directly attract new visitors through clear calls-to-action (CTAs), and navigation was improved to simplify the user experience. Additionally, we developed a plan to increase brand visibility through paid Meta campaigns and optimized Google ads, targeting relevant audiences in the region. Social media activities were enhanced, focusing on educational content that positioned Beauty House as an expert in the beauty industry.
Results
The implementation of this strategy not only improved user engagement and increased website traffic but also boosted brand visibility and recognition. Beauty House by Ljudmila was able to attract a new segment of clients, strengthening its position in the competitive beauty market.
Results of the project
Create ideas
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Support clients
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The best development
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Solve problems
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