Balon Dekor

Industry

Wedding & Event planner

Timeline

March, 2024

Category

Paid ads & Web

Live Link

0 x

Increase in new monthly sales

Consistently exceeding €1,000 in new revenue per month

0

Website conversion rate

Up from zero prior to launch

# 1

Google ranking for “balon dekoracija + city”

Beating all local competitors

Project Overview

Balon Dekor is a leading provider of event decoration services and balloon installations for private and corporate celebrations. Despite an established reputation in their city, their digital footprint was almost non-existent, and they struggled to reach new local clients online.

The Problem

Balon Dekor relied almost entirely on word-of-mouth and repeat customers, limiting their potential for consistent growth:

  • Outdated or missing website, with no online gallery or booking options

  • Zero visibility in Google searches for local event decor

  • No structured system for capturing or converting leads from social channels

  • Competitors with better online presence capturing the majority of new bookings

  • No digital ad spend or local paid traffic

  • Monthly sales plateaued—rarely exceeding €250 per new client

Key Insight:

Balon Dekor needed to be seen where local buyers were actually searching and browsing—Google and social media. Without a strong digital presence and local ad strategy, growth would remain stagnant.

Solutions

We delivered an integrated growth strategy focused on four pillars:

a) High-Converting Website & Online Booking

  • Designed and launched a mobile-first, visually engaging website showcasing past work, services, and clear CTAs

  • Integrated a simple booking/request form and WhatsApp click-to-chat

  • Added an optimized gallery for SEO and client inspiration

b) Local SEO Domination

  • Claimed and optimized Google Business Profile with reviews, photos, and services

  • Implemented hyperlocal SEO strategy: targeted “event decor + city” and “balloon installation + location” keywords

  • Published blog content and local event guides to climb search results

c) Local Paid Meta Ads

  • Ran highly targeted Facebook and Instagram ads focused on nearby neighborhoods, targeting parents, corporate HR, and event planners

  • Created thumb-stopping ad creatives featuring real event setups and special offers

  • Deployed retargeting ads for website visitors and social engagers

d) Conversion Tracking & Automated Follow-Up

  • Set up analytics and conversion tracking for all digital channels

  • Automated follow-up emails and WhatsApp messages to increase booking rates and client retention

Results

The transformation was immediate and measurable. Balon Dekor went from invisible to unmissable in just 90 days:

  • Quadrupled new monthly sales—4x increase in bookings, consistently exceeding €1,000+ in new revenue per month

  • Website conversion rate jumped to 13.2%, with most bookings coming through online forms or WhatsApp

  • Achieved #1 local Google search ranking for “balon dekoracija” and related keywords

  • Meta Ads delivered 320+ new qualified leads in three months, with a cost per lead under €3

  • Google Business Profile views up by 650%, with a surge in 5-star reviews from satisfied clients

  • Repeat business and referrals rose, with clients citing ease of booking and fast response as key reasons

Business Impact:

Balon Dekor is now the market leader for event decoration in their area. Their brand is visible, their phone never stops ringing, and they have a steady pipeline of high-value local clients—all thanks to a complete digital ecosystem engineered for local domination.