Green Glow Landscape Solutions

Industry

Gardening

Timeline

April, 2025

Category

Advertising & Funnel
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New revenue directly from Meta Ads

Booked in just five months

0 $

Average cost per qualified lead

Highest ROI in GreenGlow’s history

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Qualified leads generated

Nearly half converted to paid clients

Project Overview

GreenGlow Landscape Solutions is a leading provider of residential and commercial landscape maintenance services in Atlanta and the surrounding area codes. Looking to break through a saturated local market and win higher-ticket clients, GreenGlow partnered with AD ASTRA to supercharge lead generation and drive business growth.

The Problem

Despite a strong track record and glowing word-of-mouth, GreenGlow faced classic local business bottlenecks:

  • Reliance on traditional marketing, limiting reach and quality of leads

  • No system to target or nurture high-value landscaping clients online

  • Competitors outspending them on Google and dominating local “top provider” searches

  • Lacked a proven way to drive recurring maintenance contracts, not just one-time jobs

Key Insight:

GreenGlow had the operational team and service quality, but needed a direct, scalable pipeline of leads—and a brand presence that outperformed legacy competitors.

Solutions

AD ASTRA engineered a focused paid ads strategy—tailored to the Atlanta area, designed for one outcome: new clients.

a) Hyper-Targeted Meta Ads

  • Ran conversion-focused campaigns on Facebook and Instagram, geo-targeted to high-income neighborhoods and key Atlanta zip codes

  • Created ad creatives highlighting real project results, seasonal maintenance offers, and the value of long-term care plans

  • Built custom audiences from past inquiries, website visitors, and local homeowner demographics

b) Funnel & Follow-Up System

  • Set up instant lead forms within Meta for rapid contact (response within 5 minutes guaranteed)

  • Automated SMS/email sequences nurtured cold leads into booked consultations

  • Used retargeting ads to win back anyone who engaged but didn’t convert

c) Brand Building & Proof

  • Collected reviews and project photos to use as social proof in ad creative

  • Ran limited-time “free first visit” and “Spring Clean-up” campaigns to drive urgency and trial

Results

The results were immediate and sustained:

  • Over $50,000 in new business booked from paid Meta ads alone in 5 months

  • Cost per lead averaged just $32, outperforming all prior campaigns

  • More than 200 qualified leads generated—with 47% closing rate into paid jobs

  • Secured recurring contracts with 18 HOA/condo boards, driving predictable monthly revenue

  • Seasonal campaigns filled the calendar two months in advance

  • Social media presence exploded: Facebook page engagement up 350%, Google reviews doubled in 90 days

  • GreenGlow is now recognized as one of Atlanta’s most in-demand landscape maintenance providers

Business Impact:

GreenGlow went from relying on unpredictable referrals to running a consistent, high-performance lead engine—powered by data, creative, and relentless follow-up. The business now enjoys a dominant market presence, predictable revenue, and a reputation for professional excellence.