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Booked in just five months
Highest ROI in GreenGlow’s history
Nearly half converted to paid clients
GreenGlow Landscape Solutions is a leading provider of residential and commercial landscape maintenance services in Atlanta and the surrounding area codes. Looking to break through a saturated local market and win higher-ticket clients, GreenGlow partnered with AD ASTRA to supercharge lead generation and drive business growth.
Despite a strong track record and glowing word-of-mouth, GreenGlow faced classic local business bottlenecks:
Reliance on traditional marketing, limiting reach and quality of leads
No system to target or nurture high-value landscaping clients online
Competitors outspending them on Google and dominating local “top provider” searches
Lacked a proven way to drive recurring maintenance contracts, not just one-time jobs
Key Insight:
GreenGlow had the operational team and service quality, but needed a direct, scalable pipeline of leads—and a brand presence that outperformed legacy competitors.
AD ASTRA engineered a focused paid ads strategy—tailored to the Atlanta area, designed for one outcome: new clients.
Ran conversion-focused campaigns on Facebook and Instagram, geo-targeted to high-income neighborhoods and key Atlanta zip codes
Created ad creatives highlighting real project results, seasonal maintenance offers, and the value of long-term care plans
Built custom audiences from past inquiries, website visitors, and local homeowner demographics
Set up instant lead forms within Meta for rapid contact (response within 5 minutes guaranteed)
Automated SMS/email sequences nurtured cold leads into booked consultations
Used retargeting ads to win back anyone who engaged but didn’t convert
Collected reviews and project photos to use as social proof in ad creative
Ran limited-time “free first visit” and “Spring Clean-up” campaigns to drive urgency and trial
The results were immediate and sustained:
Over $50,000 in new business booked from paid Meta ads alone in 5 months
Cost per lead averaged just $32, outperforming all prior campaigns
More than 200 qualified leads generated—with 47% closing rate into paid jobs
Secured recurring contracts with 18 HOA/condo boards, driving predictable monthly revenue
Seasonal campaigns filled the calendar two months in advance
Social media presence exploded: Facebook page engagement up 350%, Google reviews doubled in 90 days
GreenGlow is now recognized as one of Atlanta’s most in-demand landscape maintenance providers
Business Impact:
GreenGlow went from relying on unpredictable referrals to running a consistent, high-performance lead engine—powered by data, creative, and relentless follow-up. The business now enjoys a dominant market presence, predictable revenue, and a reputation for professional excellence.
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