From €5,000 to €35,000/month in under half a year
Up from 1.8% before redesign.
With CPA under €9.
Lumiére Lash is a luxury lash studio and beauty brand specializing in high-end extensions, training, and retail products. Eager to break past local competition and unlock new revenue streams, they partnered with AD ASTRA to execute a complete digital overhaul—combining website redesign, social media dominance, and Google Ads.
Despite quality service and a strong reputation, Lumiére Lash faced significant bottlenecks:
Outdated website with no e-commerce or booking functionality
Inconsistent social media activity and low engagement
No digital advertising or Google presence—leaving demand untapped
Stagnant monthly revenue (~€5,000) despite market demand
Little to no visibility for premium courses and products
Key Insight:
Lumiére Lash had loyal clients, but no digital infrastructure or ad strategy to capitalize on rising beauty demand and premium spending in their niche.
AD ASTRA engineered an aggressive, integrated growth engine for Lumiére Lash:
Launched a modern, mobile-first site with e-commerce, service booking, and a content-rich blog
Built dedicated sales pages for premium lash extensions, aftercare, and pro training
Implemented a 3-month content plan for Instagram, TikTok, and Facebook
Launched “before and after” reels, client transformations, and expert Q&A series
Collaborated with local influencers and beauty creators to expand reach
Ran hyper-targeted search and display campaigns for high-intent keywords (“lash extensions near me,” “lash training”)
Created retargeting flows to convert all site visitors into clients or course buyers
Optimized all campaigns weekly for cost efficiency and maximum ROI
Built automated email and WhatsApp follow-ups for all leads and abandoned carts
Used CRM to upsell returning clients and convert interest into bookings
Revenue scaled from €5,000 to €35,000/month in just 5 months
Average net monthly profit stabilized at €29,000, a 6x increase over the previous year
Website conversion rate surged to 12.5%, up from 1.8%
Google Ads delivered over 950 qualified leads with a cost-per-acquisition under €9
Instagram following grew by 210%, with reels regularly exceeding 25,000 organic views
Premium lash trainings booked out for 3 months in advance, creating a new profit center
Customer satisfaction at 98%, based on follow-up surveys and 5-star reviews
Business Impact:
Lumiére Lash went from a boutique studio to a powerhouse beauty brand—dominating digital, filling their schedule, and setting a new standard for luxury beauty growth. Their new ecosystem consistently delivers predictable profit, brand recognition, and market leadership.
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