Lumiére Lash

Industry

Beauty

Timeline

April, 2025

Category

Advertising & Web

Live Link

0 x

Revenue growth

From €5,000 to €35,000/month in under half a year

0 %

Website conversion rate

Up from 1.8% before redesign.

0 +

Qualified leads from Google Ads

With CPA under €9.

Project Overview

Lumiére Lash is a luxury lash studio and beauty brand specializing in high-end extensions, training, and retail products. Eager to break past local competition and unlock new revenue streams, they partnered with AD ASTRA to execute a complete digital overhaul—combining website redesign, social media dominance, and Google Ads.

The Problem

Despite quality service and a strong reputation, Lumiére Lash faced significant bottlenecks:

  • Outdated website with no e-commerce or booking functionality

  • Inconsistent social media activity and low engagement

  • No digital advertising or Google presence—leaving demand untapped

  • Stagnant monthly revenue (~€5,000) despite market demand

  • Little to no visibility for premium courses and products

Key Insight:

Lumiére Lash had loyal clients, but no digital infrastructure or ad strategy to capitalize on rising beauty demand and premium spending in their niche.

Solutions

AD ASTRA engineered an aggressive, integrated growth engine for Lumiére Lash:

1. Website Redesign & Conversion Funnel

  • Launched a modern, mobile-first site with e-commerce, service booking, and a content-rich blog

  • Built dedicated sales pages for premium lash extensions, aftercare, and pro training

2. Social Media Marketing & Influencer Campaigns

  • Implemented a 3-month content plan for Instagram, TikTok, and Facebook

  • Launched “before and after” reels, client transformations, and expert Q&A series

  • Collaborated with local influencers and beauty creators to expand reach

3. Google Ads Domination

  • Ran hyper-targeted search and display campaigns for high-intent keywords (“lash extensions near me,” “lash training”)

  • Created retargeting flows to convert all site visitors into clients or course buyers

  • Optimized all campaigns weekly for cost efficiency and maximum ROI

4. Lead Nurture & Automation

  • Built automated email and WhatsApp follow-ups for all leads and abandoned carts

  • Used CRM to upsell returning clients and convert interest into bookings

Results

The impact was immediate and explosive:

  • Revenue scaled from €5,000 to €35,000/month in just 5 months

  • Average net monthly profit stabilized at €29,000, a 6x increase over the previous year

  • Website conversion rate surged to 12.5%, up from 1.8%

  • Google Ads delivered over 950 qualified leads with a cost-per-acquisition under €9

  • Instagram following grew by 210%, with reels regularly exceeding 25,000 organic views

  • Premium lash trainings booked out for 3 months in advance, creating a new profit center

  • Customer satisfaction at 98%, based on follow-up surveys and 5-star reviews

Business Impact:

Lumiére Lash went from a boutique studio to a powerhouse beauty brand—dominating digital, filling their schedule, and setting a new standard for luxury beauty growth. Their new ecosystem consistently delivers predictable profit, brand recognition, and market leadership.