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Nova Clinic partnered with AD ASTRA to elevate their online presence and generate consistent monthly bookings. Our focus was on blending strategic paid ad campaigns with organic UGC-style content to build trust, boost brand awareness, and ultimately scale their operations across Bosnia and Herzegovina.
Although Nova Clinic delivered exceptional in-person service, their digital growth was stagnant. Their team didn’t have a clear system to attract and convert cold audiences into paying clients. As demand grew in the aesthetic industry, Nova Clinic knew they had to act fast or risk falling behind to more digitally savvy competitors.
Their monthly revenue was inconsistent, heavily reliant on repeat clients and referrals.
No structured lead generation system existed — just organic posting and hope.
They weren’t using paid ads properly — when tried, it lacked targeting, creative strategy, and tracking.
They had no real digital assets showcasing client transformations, testimonials, or behind-the-scenes trust-builders.
Their Instagram was “pretty” but not optimized for conversions, CTA prompts, or storytelling.
Insight: They didn’t just need “more ads” — they needed a client acquisition system that brought trust, interest, and action at scale.
We launched a comprehensive growth strategy split into three core pillars: UGC-based organic content, Meta Ads, and an optimized funnel system that worked even when the clinic was closed.
We organized, coached, and helped Nova Clinic gather real video testimonials, before/after photos, and in-treatment content from actual clients. This created a library of authentic, high-trust content we used both organically and in ads.
Trained staff to prompt clients for video snippets during peak emotion (e.g., right after seeing results)
Designed branded templates for before/after stories and Reels
Implemented weekly content strategy: education (value), emotion (client stories), and authority (expert advice)
We built and optimized a funnel in Meta Ads with three clear stages:
Awareness – UGC ads, “behind the scenes” Reels, expert tips to warm up cold audiences
Consideration – Client results, doctor intros, and comparison-style carousels (“Why Nova over X?”)
Conversion – Booking campaigns with urgency (“Only 5 spots left this week”), DM incentives, and retargeting
Each ad had a specific goal (view, engage, click, book), tracked via Meta Pixel and Events Manager.
We helped implement an automated follow-up system connected to inquiry forms and DMs, drastically improving booking rates from ad clicks.
Auto-DM flows with FAQs + booking link
WhatsApp reminders for clients who showed interest but didn’t book
Weekly reporting on cost-per-lead, DM conversions, and content performance
Within just 12 months of structured collaboration, Nova Clinic grew from a single-location practice into a regional name with four active branches and an expanding client base.
📈 Expanded to 4 new clinic locations in Sarajevo, Tuzla, Zenica, and Mostar
💰 Achieved a 4.8x average ROAS across all Meta campaigns
📩 Generated 50–70 qualified inquiries weekly, with a 32% booking conversion rate
🎯 Reduced cost-per-lead by 41% within the first 90 days
❤️ Instagram engagement grew 320%, with UGC Reels reaching 30k+ views regularly
🧠 Team now fully trained in content capture, CTA scripting, and funnel awareness
Business Impact: Their calendar is booked out 2–3 weeks in advance, with 90% of new clients mentioning “Instagram” or “an ad I saw” as how they found the clinic.
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