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Driven by digital marketing & SEO
Expanded in under two years
For all key target searches
Virginia Glass Services specializes in commercial and residential glass repair, installation, and custom projects. Seeking to escape the “small shop” trap and expand across the Baltimore and Virginia regions, they partnered with AD ASTRA to drive digital lead generation, scale operations, and dominate local search.
Virginia Glass Services had technical skill and positive client reviews—but struggled with:
Heavy dependence on word-of-mouth, leading to unpredictable business flow
Weak online visibility; barely appeared in top Google results or Maps searches
No structured way to attract or follow up with high-ticket commercial clients
Flat growth: only 5 employees, a single location, and no inbound system for scaling
Key Insight:
Virginia Glass Services had the talent and reputation to grow, but lacked the digital engine and visibility to attract new, recurring business at scale.
We executed a two-pronged growth attack: paid lead acquisition and search dominance.
Launched local and regional Google Ads campaigns targeting high-intent keywords (“glass repair Baltimore,” “commercial glass install Virginia,” etc.)
Ran Meta retargeting and display ads to re-engage website visitors and past inquiries
Built dedicated landing pages with instant quote forms, phone CTAs, and rapid response times
Optimized Google Business Profiles for each new location, flooding them with reviews and high-quality project photos
Executed aggressive local SEO, ranking top 3 for dozens of target terms across Baltimore and Virginia
Created geo-targeted blog content and service pages for every city served
Automated lead tracking and follow-up so no inquiry was ever missed
The transformation exceeded every goal:
Expanded from 5 to 70+ employees in under two years
Scaled from 1 to 5 locations across Baltimore and Virginia region
Booked over $1.8M in new business directly attributable to digital campaigns
Captured 1,200+ new five-star Google reviews, driving up conversion rates
Consistently ranked #1 in Google Maps for “glass repair” and “commercial glass install” in all service areas
Average monthly inbound leads increased 11x, fueling rapid team growth and market dominance
Business Impact:
Virginia Glass Services went from a single-location business to a regional market leader, with a digital lead engine that fuels predictable, ongoing expansion and a reputation as the top choice for both residential and commercial glass services.
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