Virginia Glass Services

Industry

Contractor

Timeline

March, 2025

Category

Paid ads & Local SEO
0 +

Employees up from just 5

Driven by digital marketing & SEO

0

Locations across Baltimore/Virginia

Expanded in under two years

# 1

Google Maps ranking

For all key target searches

Project Overview

Virginia Glass Services specializes in commercial and residential glass repair, installation, and custom projects. Seeking to escape the “small shop” trap and expand across the Baltimore and Virginia regions, they partnered with AD ASTRA to drive digital lead generation, scale operations, and dominate local search.

The Problem

Virginia Glass Services had technical skill and positive client reviews—but struggled with:

  • Heavy dependence on word-of-mouth, leading to unpredictable business flow

  • Weak online visibility; barely appeared in top Google results or Maps searches

  • No structured way to attract or follow up with high-ticket commercial clients

  • Flat growth: only 5 employees, a single location, and no inbound system for scaling

Key Insight:

Virginia Glass Services had the talent and reputation to grow, but lacked the digital engine and visibility to attract new, recurring business at scale.

Solutions

We executed a two-pronged growth attack: paid lead acquisition and search dominance.

1. Paid Ads Across Meta & Google

  • Launched local and regional Google Ads campaigns targeting high-intent keywords (“glass repair Baltimore,” “commercial glass install Virginia,” etc.)

  • Ran Meta retargeting and display ads to re-engage website visitors and past inquiries

  • Built dedicated landing pages with instant quote forms, phone CTAs, and rapid response times

2. Google Maps & Organic SEO

  • Optimized Google Business Profiles for each new location, flooding them with reviews and high-quality project photos

  • Executed aggressive local SEO, ranking top 3 for dozens of target terms across Baltimore and Virginia

  • Created geo-targeted blog content and service pages for every city served

  • Automated lead tracking and follow-up so no inquiry was ever missed

Results

The transformation exceeded every goal:

  • Expanded from 5 to 70+ employees in under two years

  • Scaled from 1 to 5 locations across Baltimore and Virginia region

  • Booked over $1.8M in new business directly attributable to digital campaigns

  • Captured 1,200+ new five-star Google reviews, driving up conversion rates

  • Consistently ranked #1 in Google Maps for “glass repair” and “commercial glass install” in all service areas

  • Average monthly inbound leads increased 11x, fueling rapid team growth and market dominance

Business Impact:

Virginia Glass Services went from a single-location business to a regional market leader, with a digital lead engine that fuels predictable, ongoing expansion and a reputation as the top choice for both residential and commercial glass services.