Project Overview
Beauty House by Ljudmila is a premium beauty studio based in Sarajevo, offering advanced skin care, cosmetic treatments, and permanent makeup crafted with precision and expertise. Known for its meticulous work, client-first experience, and a standard of quality rooted in Sviato Academy certification, the studio serves individuals seeking refined beauty, skin restoration, and long-lasting aesthetic results.
We Revitalized Beauty House by Ljudmila’s Digital Presence, Boosting Appointments by 70% in Just 90 Days.
Client
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Beauty House By Ljudmila
Industry
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Med Spa, Beauty
Work
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Website Design, Paid Ads
Key Objective
Starting tasks and about
Beauty House by Ljudmila is a premium beauty studio specializing in advanced cosmetic treatments, dermaplaning, and permanent makeup Partner in – Sviato Academy.
When Ljudmila approached us back in 2022, the goal was bigger than just increasing bookings — the objective was to elevate her business into a recognizable, respected, and scalable beauty brand with:
- consistent appointments
- higher-value clients
- structured education
- and a sustainable growth system beyond social media posting.
Our mission was to build the entire digital and strategic foundation necessary for expansion — from website infrastructure and educational platforms, to paid campaigns, events, and brand positioning.
Conversion rate
0%
New visitors per month
0+
Returning customers
0x
Faster page load time
0%
Empowering Your Brand Journey
We deliver measurable growth
01.
Strategic Performance
We don’t just create campaigns—we build systems that scale. From paid ads to brand positioning, every move is designed to drive high-quality leads, increase conversions, and maximize ROI. Our work is grounded in data, executed with precision, and optimized for long-term success.
02.
Full-Funnel Execution
We handle everything: website design, funnel optimization, content strategy, and paid media. Our approach connects every touchpoint into a seamless customer journey—from first impression to final conversion. No gaps, no guesswork, just results.
What was achieved?
We redesigned the salon’s entire digital presence from the ground up. The new website featured a mobile-first structure with improved booking flow, clear CTAs, and emotionally-driven copy. We built an integrated education platform with academy modules, masterclass registration funnels, and a complete student onboarding system.
On the paid ads side, we executed a full Meta Ads ecosystem targeting women 18–54 through service-based campaigns, treatment funnels, and retargeting loops. Every ad was crafted with emotional hooks, testimonial layouts, and personalized angles designed to build trust and drive conversions.
We transformed how the studio communicated online—from behind-the-scenes storytelling and transformation galleries to education-focused content and UGC amplification. We supported event organization, masterclass promotion, and in-studio activation campaigns that positioned the salon as the leading authority in advanced skincare in Sarajevo.
Business Outcomes
| KPI | Result |
|---|---|
| Masterclasses Produced | 2 successful cycles launched |
| Education Platform Built | YES |
| Salon Website Revamp | Completed |
| Academy Funnel | Completed |
| Paid Campaign System | Active |
| Weekly Consultation Growth | +204% |
| Instagram Engagement | +310% |
| Event Attendance | Fully booked |
Revenue & Sales Outcomes (first 6 months)
| Metric | Value |
|---|---|
| Masterclass Revenue | SOLD OUT |
| Training Revenue | SOLD OUT |
| Salon Appointments | Increased monthly |
| New High-Tier Clients | +172% |
| Average Client Value | ↑ significantly |
Service #1
Meta Ads & Google Ads
- drove massive increase in qualified leads
- reduced cost per booking by 40%+
- built sustainable retargeting loops
Service #2
Website Design & Landing page Funnels
- delivered highest ROAS of all channels
- converted high-intent traffic consistently
- maintained predictable acquisition costs
Empowering your web design
Conclusion
01. A well-structured, SEO-optimized website is the core growth driver.
Once all services were presented clearly, professionally, and aligned with Google search behavior, the salon became discoverable to clients with real booking intent — reducing dependence on social media and word-of-mouth.
02. Paid Ads deliver the fastest path to predictable bookings.
Meta campaigns for salon services and a dedicated Masterclass funnel significantly boosted lead volume, improved lead quality, and generated consistent interest for both treatments and education.
03. An education platform elevates brand authority and opens new revenue streams.
By expanding from “a salon offering treatments” to a “salon + educator brand,” Beauty House by Ljudmila built long-term trust, increased perceived expertise, and monetized knowledge through structured training programs.
04. Masterclass campaigns strengthen credibility and demand.
A professionally crafted launch strategy and retargeting system turned interest into enrollments while positioning Ljudmila as a recognized industry expert.
05. Digital infrastructure is essential for sustainable growth.
When the website, ads, and education platform work as a unified system, the brand gains visibility, trust, and long-term conversion efficiency.
This is sustainable performance.
"Working with Digital Ad Astra completely transformed how we attract and serve clients. They didn't just run ads—they built us a full system. Our masterclasses sold out, our Instagram engagement tripled, and we're now fully booked weeks in advance. They understood our vision and helped us become the go-to name for advanced skincare in Sarajevo."
We’d love to partner with you and your team. info@digitaladastra.com
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