Estesa Clinics
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Estesa Clinics
Estesa Clinics
Complete system, from Content creation, to Meta ads, to Sales systems.
About
client
Estesa Clinics
Industry
Aesthetic Medicine & Cosmetic Treatments
project type
Website Design · Meta Advertising · Social Media Content Creation
tech
WordPress
google ads
Meta Advertising
AI GENERATION
project starter plan
Estesa Clinics offers premium aesthetic and cosmetic treatments in a market where trust and presentation are everything. Patients research carefully before they book — which meant Estesa needed more than ads. It needed a credible online presence, a consistent brand feed, and a paid engine working together to turn interest into booked treatments.
Digital Ad Astra took over all three: rebuilding the website, running Meta advertising, and producing the social content that keeps the brand visible between campaigns.
The starting tasks:
- Rebuild the website into a credible, conversion-focused home for the clinic
- Launch Meta advertising to drive treatment bookings
- Produce ongoing social content to build trust and stay top of mind
- Unify the brand look across website, ads, and feed
- Turn attention into booked, paying patients
Service #1
Website Design
- Rebuilt, conversion-focused website designed to book consultations
- Meta campaigns engineered for treatment bookings
- Retargeting layer to recover interested-but-not-booked patients
- Weekly optimisation on cost per lead and booking rate
Service #2
Meta Advertising
- 20+ posts and reels per month (example)
- Treatment education and before/after storytelling
- Unified brand look across feed, ads, and website
- Content that builds trust and keeps Estesa top of mind
Conclusion
01
Return on ad spend
02
New followers
03
Treatments booked
project overview
We started with the website — a clean, credible build designed to reassure a cautious patient and lead them to a single action: book a consultation. That gave the paid campaigns a proper destination instead of a weak generic page.
On top of it we ran Meta advertising built for treatment bookings, supported by a constant stream of social media content — treatment education, before/after storytelling, and brand moments that keep Estesa visible and trusted between promotions. Ads bring the demand, content earns the trust, and the website converts it. Working together, the three filled the clinic’s calendar and grew its audience into a real marketing asset.
5. BUSINESS OUTCOMES
| KPI | Result |
|---|---|
| Treatment inquiries / leads (monthly) | 180+ |
| Cost per qualified lead | €7.20 |
| Consultation booking rate | 38% |
| Instagram followers growth | +9,400 |
| Content pieces produced (monthly) | 20+ posts & reels |
| Website | Rebuilt & conversion-optimised |
6. REVENUE & SALES OUTCOMES (FIRST 6 MONTHS)
| Metric | Value |
|---|---|
| Estimated revenue generated | €62,000 |
| Total treatment bookings | 410 |
| Average ROAS | 5.6× |
| Total social reach | 1.2M |
| Return patient rate | 44% |
key results
“Digital Ad Astra built us a system that actually brings in patients. The ads pay for themselves many times over, and the follow-up means we never lose a serious inquiry. It’s the most reliable source of new patients we’ve had.”
Operation Manager
related cases
Q: Why all three — website, ads, and content? In aesthetics, patients research before they book. Ads create demand, content builds trust, and the website converts it. Missing any one leaks results.
Q: What kind of content did you produce? Treatment education, before/after storytelling, and brand moments — a consistent feed that keeps Estesa visible and credible between campaigns.
Q: How did the ads drive bookings? Meta campaigns pointed to a rebuilt, conversion-focused website with a single clear path to book a consultation.
Q: Is the result sustainable? Yes — the grown audience and content library keep working long after any single ad campaign ends.
Have a project in mind? Reach out to us, and we’ll discuss the best way to move forward.