Project Overview
Crovillas partnered with us to scale demand for luxury villa rentals through a combined Meta Ads, Google Ads, and SEO strategy. We increased monthly ad spend from €1,000 to €3,000 while generating over 50 additional bookings per month. In December 2025 alone, bookings increased by more than 30% year over year, reinforcing brand visibility, demand stability, and revenue growth.
Scaling a Luxury Villa Rental Brand with Meta, Google Ads & SEO — From €1,000 to €3,000 Ad Spend Driving 50+ Monthly Bookings.
Client
-
Crovillas
Industry
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Real Estate, Luxury Travel
Work
-
Paid ads
Key Objective
Starting tasks and about
Crovillas is a premium German travel brand specializing in luxury villas across Croatia’s most exclusive coastal regions. Their portfolio includes high-end private villas designed for families, couples, and affluent travelers seeking a personalized holiday experience.
The goal was crystal clear:
build a scalable + profitable performance marketing engine capable of generating predictable bookings across Europe.
Appointed to take full control of:
- Meta Advertising
- Google Performance Campaigns
- CRO (Conversion Rate Optimization)
- Funnel Strategy
- Lead Routing
- Tracking & Attribution
The objective:
turn awareness into measurable bookings — profitably.
Conversion rate
0%
New visitors per month
0+
Returning customers
0x
Faster page load time
0%
Empowering Your Brand Journey
We deliver measurable growth
01.
Strategic Performance
We don’t just create campaigns—we build systems that scale. From paid ads to brand positioning, every move is designed to drive high-quality leads, increase conversions, and maximize ROI. Our work is grounded in data, executed with precision, and optimized for long-term success.
02.
Full-Funnel Execution
We handle everything: website design, funnel optimization, content strategy, and paid media. Our approach connects every touchpoint into a seamless customer journey—from first impression to final conversion. No gaps, no guesswork, just results.
What was achieved?
We built a complete strategy designed to bring in high-quality bookings.
On Meta, we created campaigns targeting wealthy travelers based on location, income, and travel interests. We split campaigns by villa type and season, then added retargeting for people who viewed villas, started booking forms, or visited the website. Each villa got its own campaign with unique messaging and luxury positioning.
On Google, we ran Search ads for people actively looking for villas, used Performance Max to show ads across multiple placements, and protected the brand from competitors. High-intent Google searches became the biggest source of bookings.
We also focused heavily on conversion rate optimization. We studied how people moved through the booking process, where they got stuck, and why they left. Then we simplified the booking flow, removed obstacles, redesigned villa pages, improved buttons and calls-to-action, and made everything work better on mobile. This led to a major increase in people completing their bookings.
Budget Scaling & ROI Evolution
| Period | Monthly Budget | Return on Investment |
|---|---|---|
| Phase 1 (first 3 months) | €1,000 | 4× ROI (winter season) |
| Phase 2 (ongoing) | €3,000 | 8× – 11× ROI (Feb–Oct period) |
Booking Performance
| KPI | Result |
|---|---|
| Booking Volume Growth | +219% |
| Lead Quality Improvement | +143% |
| Email Requests | Increased consistently |
| Avg. Booking Value | Increased |
| Cost per Booking | Reduced substantially |
Service #1
Meta Ads & Google Ads
- massive increase in high-quality inbound inquiries
- significantly lower cost per initiated booking request
- strong retargeting retention value
Service #2
Website Design & Landing page Funnels
- highest ROAS channel during season
- strong booking intent conversion
- stable cost per acquisition
Empowering your web design
Conclusion
- villa rental markets run on seasonality + preparation + infrastructure
- winter ROI is a stress test — if it works there, it works everywhere
- season planning = exponential return
- CRO is the profit accelerant
- the system must evolve each quarter to maintain advantage
We built a full-scale, long-term, performance-driven system for Crovillas — transforming their digital marketing structure into a highly profitable booking engine capable of scaling aggressively throughout the year.
This is sustainable performance.
We’d love to partner with you and your team. info@digitaladastra.com
Let’s work together
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