Project Overview
Estesa Hair & Dental Clinic had no structured social media presence and minimal online visibility in a highly competitive medical market. We built their digital foundation from scratch by launching professional social channels, designing a conversion-focused website, and executing Meta Ads campaigns. The result was rapid brand credibility, increased inbound demand, and first-page Google visibility, positioning Estesa as a trusted clinic for both hair and dental treatments.
Building Authority for a Medical Brand with Social Media, Paid Ads & Web Design — Positioning Estesa on Page One
Client
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Estesa Clinics
Industry
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Med Spa
Work
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Paid ads, Website Design, Social Media Content Management
Key Objective
Starting tasks and about
Our mission was to create a sustainable growth engine for a Med Spa brand, combining strategic social media content and website optimization for conversions.
Through tailored messaging for each service — including hair transplantation, dental services — we built a consistent marketing ecosystem that strengthened trust, improved brand recall, and scaled operations across Bosnia and Herzegovina.
Conversion rate
0%
New visitors per month
0+
Returning customers
0x
Faster page load time
0%
Empowering Your Brand Journey
We deliver measurable growth
01.
Meta Ads & Paid Campaigns
We build targeted ad systems designed to attract high-intent customers. From audience profiling to retargeting flows, every campaign is optimized for lead quality and cost efficiency. We test creatives, refine messaging, and scale what works—driving consistent results month after month.
02.
Website Development & Funnels
We design websites that convert. Mobile-first layouts, clear CTAs, fast-loading pages, and seamless booking flows—all built to turn visitors into customers. Whether it’s a full site build or funnel optimization, we focus on user experience and conversion rates, not just aesthetics.
03.
Social Media Content Management
We create content that builds trust and authority. From behind-the-scenes storytelling to testimonials and educational posts, every piece is designed to engage your audience and strengthen your brand. We handle strategy, creation, and posting—so you can focus on running your business.
What was achieved?
We built a transformation strategy across four core areas: visibility, trust, automation, and local dominance.
We implemented a complete CRM and automation system with WhatsApp follow-ups, appointment reminders, missed-lead recovery, and patient nurture sequences. This unified communication across locations and tracked the full journey from consultation to procedure, dramatically improving response time and conversions.
We launched Meta and Google campaigns targeting men 25-50 with hair loss concerns. Meta used before/after visuals and testimonials, while Google captured high-intent searches with Search, Display, and YouTube ads—all optimized for consultation bookings and cost efficiency.
We repositioned Estesa’s content around medical authority and emotional trust through doctor-led videos, patient testimonials, educational content, and behind-the-scenes footage. This strengthened credibility and reduced hesitation for high-ticket services.
Finally, we dominated local search by optimizing Google Maps profiles, increasing review velocity, and refining service areas. Estesa became one of the most visible med spa brands in the country.
| KPI | Result |
|---|---|
| Patient Consultation Growth | +187% |
| Response Time | Reduced by 65% |
| Cost per Lead | Decreased significantly |
| Google Maps Visibility | Top 3 in region |
| Conversion Rate | Improved by 142% |
| Monthly Procedures Booked | Increased consistently |
Service #1
Website Design & Development
- optimized booking flow for patient conversions
- mobile-first design with clear CTAs
- integrated CRM and automation systems
- fast-loading pages built for trust and authority
Service #2
Social Media Content Management
- doctor-led content for medical authority
- patient testimonials and transformation stories
- educational videos and behind-the-scenes footage
- structured storytelling that builds trust
Empowering your web design
Key Learnings
Med spas scale when education, trust, and accessibility work together. We found that Google Maps combined with WhatsApp automation outperformed all other channels in conversion. Hair transplant leads require structured, transparent communication—not aggressive sales tactics. Paid ads should follow the patient journey, not rely on one-off promotions. Growth comes from systems, not sporadic advertising.
Conclusion
This collaboration transformed Estesa Clinics from a single-location practice into a fast-growing, multi-location aesthetic brand with a stable patient pipeline, strong digital authority, and an efficient internal structure. What started as a marketing engagement became a complete operational and digital evolution.
This is sustainable performance.
We’d love to partner with you and your team. info@digitaladastra.com
Let’s work together
Crafting bold stories
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