Estesa Clinics partnered with AD ASTRA – a Med Spa Marketing Agency specialized in Paid Ads and Growth Systems for Aesthetic Clinics – to elevate their digital presence and generate a predictable flow of monthly clients.
Our mission was to create a sustainable growth engine for a Med Spa brand, combining strategic Facebook Advertising with social media content and website optimization for conversions.
Through tailored messaging for each service — including hair transplantation, facial aesthetics — we built a consistent marketing ecosystem that strengthened trust, improved brand recall, and scaled operations across Bosnia and Herzegovina.
Client
Estesa Clinics – Hair Transplantation
Services
Paid Advertising, Website Optimization
Year
2024-2025
Industry
Med Spa / Hair Transplantation
Although Estesa Clinics delivered exceptional in-person service and results, their digital growth was stagnant.
They lacked a structured lead generation system capable of converting online traffic into booked consultations. As competition grew among aesthetic and hair transplant clinics, the brand risked falling behind digitally-driven competitors.
Key challenges identified:
Revenue was inconsistent and relied heavily on referrals rather than scalable client acquisition.
No clear paid media strategy — previous campaigns lacked targeting, creative consistency, and performance tracking.
Absence of digital trust assets like before/after visuals, client testimonials, and behind-the-scenes UGC content.
Instagram activity was visually appealing but lacked conversion prompts, storytelling, and call-to-action clarity.
No integrated CRM system to manage leads, automate follow-ups, or measure campaign ROI.
Insight: They didn’t just need more ads — they needed a Med Spa marketing system that could turn trust and traffic into measurable growth.
Website
“Funnel” type content with clear CTAs
Services
Paid Advertising, Website Optimization
Social Media
Movie professional content creation
While Estesa Clinics had loyal patients and strong offline reputation, their growth system was rebuilt to scale digitally — combining authentic content, data-driven paid ads, and CRM automation.
We focused on three pillars that positioned them as one of the most recognizable Med Spa brands in the region:
Content → We helped their staff create authentic content — client transformations, doctor insights, and in-treatment visuals. These became high-trust marketing assets used in ads and across organic channels.
Full-Funnel Paid Ads → From awareness to conversion (booking urgency, retargeting), every stage was crafted to move clients closer to booking.
CRM + Automation → Auto-DMs, WhatsApp reminders, and email workflows turned clicks into confirmed appointments, even outside clinic hours.
The results were immediate:
Over 100,000 views across Meta and Google campaigns within the first 3 months.
A fully integrated CRM system connecting leads, bookings, and follow-ups.
Local SEO improvements that brought Estesa Clinics to the Top 5 in Bosnia for “Med Spa” and “hair transplant clinic” searches.
Expansion from 1 to 4 locations in under 12 months.
Insight: Estesa Clinics didn’t just grow their ad results — they built a scalable digital acquisition ecosystem, transforming their Med Spa into a data-driven brand powered by automation and strategy.
Your best performance today should only be the starting point. Let’s see what happens when we push the limits.
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