Project Overview
Nova Med Spa in London lacked a predictable system for attracting high-quality clients and scaling paid acquisition profitably. We launched a focused Meta Ads strategy built around clear offers, audience segmentation, and conversion tracking. The result was a steady flow of premium leads, stronger local visibility, and consistent booking demand that supported sustainable growth.
How We Turned a Quiet Clinic Into a Scalable Patient Acquisition Machine, Built Demand on Autopilot & Generated Thousands of Bookings With Digital Performance
Client
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Nova Clinics London
Industry
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Med Spa
Work
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Paid ads, Website Design
Key Objective
Starting tasks and about
Nova Clinic partnered with AD ASTRA to elevate their online presence and generate consistent monthly bookings. Our focus was on blending strategic paid ad campaigns with organic UGC-style content to build trust, boost brand awareness, and ultimately scale their operations across Bosnia and Herzegovina.
Conversion rate
0%
New visitors per month
0+
Returning customers
0x
Faster page load time
0%
Empowering Your Brand Journey
We deliver measurable growth
01.
Meta Ads & Paid Campaigns
We build targeted ad systems designed to attract high-intent customers. From audience profiling to retargeting flows, every campaign is optimized for lead quality and cost efficiency. We test creatives, refine messaging, and scale what works—driving consistent results month after month.
02.
Website Development & Funnels
We design websites that convert. Mobile-first layouts, clear CTAs, fast-loading pages, and seamless booking flows—all built to turn visitors into customers. Whether it’s a full site build or funnel optimization, we focus on user experience and conversion rates, not just aesthetics.
03.
Social Media Content Management
We create content that builds trust and authority. From behind-the-scenes storytelling to testimonials and educational posts, every piece is designed to engage your audience and strengthen your brand. We handle strategy, creation, and posting—so you can focus on running your business.
What was achieved?
We launched a full-funnel paid media strategy across Meta and Google. Meta campaigns drove awareness and conversions, while Google Search captured people actively searching for treatments. We layered in retargeting for patients who needed an extra nudge, A/B tested every creative and offer, and scaled budgets based on cost-per-acquisition targets. The result was a predictable, profitable flow of qualified leads.
We also implemented CRM and WhatsApp automation to ensure no lead fell through the cracks. Instant follow-ups, missed lead recovery flows, appointment reminders, and nurture sequences for injectables and fillers kept patients engaged throughout their journey. The entire clinic team had full pipeline visibility, making conversions faster and more consistent.
Finally, we dominated local search through Google Maps SEO. We optimized categories, keywords, and NAP consistency, increased review velocity, strengthened local authority signals, and maintained a strategic posting schedule with relevant imagery. Nova Clinic quickly ranked at the top in multiple boroughs, becoming the go-to choice for aesthetic treatments in the area.
Nova Aesthetic Clinics had expertise.
They had patient results.
But they were missing a machine — a growth engine that could generate demand consistently, not occasionally.
Referral-based revenue is fragile.
We replaced fragility with systems, tracking, automation, and performance media.
And it worked — aggressively.
Performance Breakthrough — the Numbers
| KPI | Before | After |
|---|---|---|
| Cost per Lead (CPL) | £14.20 | £4.20 (-62%) |
| Monthly Consultations | 40–60 | 110–180+ |
| Lead-to-Consultation Rate | 31% | 54% (+23pp) |
| No-Show Rate | 38% | 20% after automation |
| Revenue Generated/Influenced | ~£120K | £1.1M+ pipeline value |
| Total New Leads Generated | — | 3,840+ leads in 12 months |
Traffic + Visibility Expansion
| Growth Metric | Result |
|---|---|
| Search Discovery Increase | +590% YoY |
| Google Maps Calls | 1,800+ incoming clinic enquiries |
| Navigation Requests | 3,200+ location directions opened |
| Meta Ad Reach | 2.4M impressions delivered |
| Retargeting Frequency | 9–14 touchpoints per cold lead |
Treatment-Level Revenue Impact
| Category | Result |
|---|---|
| Skin Treatments | +178% booking growth |
| Injectables | +260% demand increase |
| Body Sculpting | +143% consultation requests |
| Package Upsells | +310% lifetime value per client |
Service #1
Website Design & Development
- optimized booking flow for patient conversions
- mobile-first design with clear CTAs
- integrated CRM and automation systems
- fast-loading pages built for trust and authority
Service #2
Social Media Content Management
- doctor-led content for medical authority
- patient testimonials and transformation stories
- educational videos and behind-the-scenes footage
- structured storytelling that builds trust
Empowering your web design
The Transformation
Before working together, Nova had no tracking, no lead nurturing, no automated booking flows, and depended entirely on walk-ins and referrals. There was no system—just hope.
We changed that. CRM and WhatsApp automation closed leads twice as fast. Retargeting followed patients until they booked. Google captured high-intent searches daily. Meta warmed cold audiences into consultations. Revenue became predictable instead of luck-based.
In under one year, Nova went from hoping for bookings to controlling them: 3,840+ leads generated, £4.20 average cost per lead, 110–180 consultations monthly, and over £1.1M in influenced revenue pipeline. Growth became sustainable, not seasonal.
This is the difference between marketing and an acquisition system.
| Before | After |
|---|---|
| No tracking systems | CRM + WhatsApp automation closed leads 2× faster |
| No lead nurturing | Retargeting followed patients until they booked |
| No automated booking flows | Google captured high-intent searches daily |
| Dependency on walk-ins + referrals | Meta warmed cold audiences into consultations |
| Revenue based on luck | Revenue became predictable and sustainable |
This is sustainable performance.
We’d love to partner with you and your team. info@digitaladastra.com
Let’s work together
Crafting bold stories
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