Project Overview
Unique Hair Transplantation came to us with a clear goal: more qualified consultation requests. Not more website visits. Not more awareness. Real people, ready to book.
What they didn’t have was a system to make that happen consistently.
No structured paid advertising. No way to track where leads were coming from. No follow-up process once an inquiry arrived. Every potential patient was essentially falling through the cracks.
We built the full funnel from scratch — Google Ads to capture intent, Meta Ads to generate demand, and a CRM setup to make sure no lead went cold. Here’s how it came together.
Building a Full-Funnel Growth System for a Hair Clinic — From Zero to Consistent Inquiries
Client
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Unique Hair Transplantation
Industry
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Med Spa
Work
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Google Ads · Meta Ads · CRM Setup
Key Objective
The Challenge
Unique Hair Transplantation needed more qualified consultation requests — not just traffic. They came to us with no paid advertising history, no CRM, and no system to track where leads were coming from or what happened after they arrived.
Every potential patient was falling through the cracks.
- No Google or Meta Ads history — starting completely from zero
- Budget had to work from day one — no room for a slow learning phase
- Two audiences to reach: people ready to book now and people close to a decision
- No follow-up process — inquiries arrived with no structured response system
Planning Before we touched the ad accounts, we mapped the full funnel.
Hair transplantation is a high-consideration purchase. Patients research for weeks, compare clinics, check prices, read reviews — and only then reach out. Most clinics spend money trying to reach everyone at once. We planned around intent stages instead.
The strategy:
- Google Ads → capture people actively searching for a clinic right now
- Meta Ads → reach people who are close to a decision but haven’t started searching yet
- CRM → make sure every lead that comes in gets followed up, tracked, and closed
- Medical Tourism System → build the full patient journey for international clients — accommodation, travel, packages, and post-treatment automation
Two paid channels. One CRM. One system to connect them all.
We also planned the campaign architecture before spending a single dollar:
- Intent-based campaign splits (not one broad campaign for everything)
- Negative keyword strategy built upfront, not as an afterthought
- Ad copy frameworks written per audience stage, not per channel
- Separate targeting approach for local vs. regional (Croatian, Slovenian, EU) markets
Execution
Google Ads
The biggest problem in this niche is ad spend going to people in research mode — “how much does a hair transplant cost”, “is it painful”, “reviews” — queries that look like leads but almost never convert.
We fixed the foundation first:
- Negative keyword list built on day one — pulled the search term report immediately, blocked all informational and non-commercial queries, and updated the list every single week as new terms appeared
- Two campaigns, two clear roles — Campaign 1 targeted high-intent users ready to book (clinic searches, procedure searches, appointment searches). Campaign 2 targeted price-aware users comparing options. Separate budgets, separate bids, separate messaging.
- Ad copy rewritten around the real question — before booking a hair transplant, people want to know: Is this clinic credible? What method do they use? What’s the next step? Every headline answered one of those questions. Every ad had one job.
Meta Ads
Google captures people already looking. Meta reaches people who haven’t started looking yet — but are almost there. That’s a fundamentally different job, so we treated it as one.
Over 3 months and a $5,000 budget, we ran a structured three-layer approach:
Layer 1 — Cold Audiences (Acquisition) We targeted by demographics, behavioral signals, and interest clusters across multiple regions: Bosnia & Herzegovina, Croatia, Slovenia, and broader EU markets. Age groups most likely to consider the procedure, interests around aesthetics, confidence, self-improvement. We ran separate ad sets per region so we could optimize budgets independently as data came in.
Layer 2 — Creative Testing In the first three weeks we tested three creative formats:
- Before/after transformation visuals (highest trust signal in this category)
- Short-form video — procedure walkthrough and clinic tour style
- Patient testimonial format — social proof with a real story
We cut what didn’t generate inquiries and reallocated budget to what did. By week four, we had a clear winner per region and scaled accordingly.
Layer 3 — Retargeting Anyone who visited the site, watched more than 50% of a video, or engaged with an ad but didn’t submit a consultation request was put into a retargeting sequence. Separate messaging — more direct, more offer-focused — to bring warm traffic back to a decision point.
CRM Setup & Medical Tourism System
As the campaigns matured and patient volume grew, it became clear the next bottleneck wasn’t lead generation — it was the patient journey after the inquiry.
We built two things in parallel:
CRM Pipeline
- Every inquiry tagged by source — Google, Meta, or organic
- Pipeline stages: first inquiry → consultation booked → procedure confirmed → post-treatment
- Automated follow-up so no lead sat untouched beyond a set window
- Weekly reporting on inquiry volume, pipeline health, and close rates
Medical Tourism Infrastructure Hair transplantation increasingly draws patients from across the region — Croatia, Slovenia, Austria, Germany. These patients don’t just need a procedure. They need the full journey handled.
We built the system around that:
- Accommodation and travel package coordination built into the consultation flow
- Pricing and package offers per region, integrated into ad messaging
- Communication sequences in local languages (Bosnian/Croatian, German, English)
- Post-treatment review automation — automated follow-up sequences triggered after the procedure to collect Google and Facebook reviews consistently, not randomly
Conversion rate
0%
New visitors per month
0+
Returning customers
0x
Faster page load time
0%
Empowering Your Brand Journey
We deliver measurable growth
01.
Meta Ads & Paid Campaigns
We build targeted ad systems designed to attract high-intent customers. From audience profiling to retargeting flows, every campaign is optimized for lead quality and cost efficiency. We test creatives, refine messaging, and scale what works—driving consistent results month after month.
02.
Website Development & Funnels
We design websites that convert. Mobile-first layouts, clear CTAs, fast-loading pages, and seamless booking flows—all built to turn visitors into customers. Whether it’s a full site build or funnel optimization, we focus on user experience and conversion rates, not just aesthetics.
03.
Social Media Content Management
We create content that builds trust and authority. From behind-the-scenes storytelling to testimonials and educational posts, every piece is designed to engage your audience and strengthen your brand. We handle strategy, creation, and posting—so you can focus on running your business.
Service #1
Website Design & Development
- optimized booking flow for patient conversions
- mobile-first design with clear CTAs
- integrated CRM and automation systems
- fast-loading pages built for trust and authority
Service #2
Social Media Content Management
- doctor-led content for medical authority
- patient testimonials and transformation stories
- educational videos and behind-the-scenes footage
- structured storytelling that builds trust
Key Objective
Results After just 3 months.
Google Ads — 3 Months
| Metric | Result |
|---|---|
| Impressions | 334,360 |
| Clicks | 7,719 |
| Click-Through Rate | 2.31% |
| Average CPC | $0.29 USD |
| Total Spend | $2,243.19 USD |
| Search Impression Share | 90.26% |
$0.29 CPC is 5–10x below the medical/aesthetics industry average. 90.26% impression share means we were showing up for nearly every relevant search in the market — without overspending.
Meta Ads — 3 Months
| Metric | Result |
|---|---|
| Total Ad Spend | $5,000 USD |
| Campaign Duration | 3 months |
| Channels | Facebook + Instagram |
| Markets Targeted | BiH · Croatia · Slovenia · EU |
| Total Inquiries Generated | ~170 qualified consultation requests |
| Consultations Booked | ~35 |
| Procedures Confirmed | ~34 |
| Avg. Procedure Value | $1,100 – $1,500 |
| Revenue Attributed | ~$45,000 USD |
| ROAS | 9x |
9x return on ad spend across a 3-month window. Every $1 spent on Meta generated $9 in confirmed procedure revenue — in a niche where a 3–4x ROAS is considered strong.
Full-Funnel Impact
| Channel | Spend | Revenue | ROAS |
|---|---|---|---|
| Google Ads | $2,243 | — | High-intent leads |
| Meta Ads | $5,000 | ~$45,000 | 9x |
| CRM + Tourism System | Setup cost | Pipeline visibility + reviews | Compounding |
| Total | ~$7,243 | ~$45,000+ | ~6.2x |
Campaign Performance at a Glance
Real-time overview across all active campaigns — clicks, impressions, and cost tracked daily.
Two Campaigns. Two Jobs.
One campaign capturing booking-ready traffic, one targeting price-aware decision makers — built from day one.
Copy That Earns Its
Every headline written around one question: what does someone need to see before they book a hair transplant?
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Empowering your web design
Key Learnings
- Intent-based structure beats broad targeting — splitting by audience stage, not just channel, made every dollar work harder
- Negative keywords are a weekly job, not a one-time setup — the list kept getting sharper and CPC kept dropping as a result
- The CRM was the hidden multiplier — faster follow-up and pipeline visibility directly improved close rates
- Google and Meta are stronger together — Google captured demand, Meta created it. Running both as one system delivered consistent inquiry volume across the full funnel
- Medical tourism is the next growth layer — as season ramps up, the full package (travel, accommodation, post-care, reviews) becomes a competitive advantage no competitor in the region has fully built out.
What’s Next
As the summer season starts, the focus shifts to scaling the medical tourism side — complete packages for regional patients (Croatia, Slovenia, Austria, Germany) combining the procedure with accommodation, transport coordination, and a white-glove communication flow.
Post-treatment review automation goes live across Google and Facebook, creating a compounding reputation layer that reduces paid ad dependency over time.
The goal: a clinic that doesn’t just run ads — one that runs a full patient acquisition and retention system.
This is sustainable performance.
We’d love to partner with you and your team. info@digitaladastra.com
Let’s work together
Crafting bold stories
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