Unique Hair Transplantation
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Unique Hair Transplantation
Unique Hair Transplantation
Whole system was needed to start scaling 10x.
About
client
Unique Hair Transplantation
Founded
2020
project type
Google Ads · Landing Page Funnel · Meta Ads (Test) · Full Automation
tech
WordPress
google ads
Meta Advertising
AI GENERATION
project starter plan
Unique Hair Transplantation is an aesthetic clinic specialising in hair restoration — a high-value, high-consideration service where a single patient is worth ~€1,300. In this market the challenge isn’t awareness, it’s intent: reaching people actively searching for a transplant and guiding them from click to consultation without losing them along the way.
Digital Ad Astra was brought in to build a predictable patient-acquisition system around search intent — capturing demand on Google, converting it on a dedicated funnel, and following up automatically so no lead slipped through.
The starting tasks:
- Own the search demand — Google Ads targeting high-intent hair-transplant queries
- Build a landing page funnel designed for one job: booked consultations
- Test Meta ads over a 2-month window to measure paid-social potential
- Automate follow-up end to end so every inquiry is nurtured
- Track cost per patient and protect return on ad spend
Service #1
Website Design
- High-intent Google campaigns targeting hair-transplant search queries
- Dedicated landing page built to convert clicks into consultations
- Continuous optimisation on cost per patient and conversion rate
- Search + funnel treated as one system, not two separate pieces
Service #2
Meta Advertising
- 2-month Meta Ads test to measure paid-social potential
- Instant lead response and automated follow-up sequences
- Reminder flows that keep warm patients engaged until they book
- End-to-end tracking from click to booked consultation
Conclusion
01
Return on ad spend
02
New patients
03
Cost per patient
project overview
The core of the system was Google Ads pointed at a purpose-built landing page. Instead of sending expensive clicks to a generic website, every ad led to a funnel engineered to convert — clear proof, a single strong call to action, and a frictionless path to book a consultation.
On top of that we ran a 2-month Meta Ads test to see whether paid social could add cheaper top-of-funnel volume, and we wired the whole thing with full automation: instant lead response, reminder sequences, and follow-up that kept warm patients engaged until they booked. The result was efficiency at scale — €5,000+ in spend produced 40 new patients at roughly €125 acquisition cost each, against a ~€1,300 patient value.
5. BUSINESS OUTCOMES
| KPI | Result |
|---|---|
| New patients acquired | 40 |
| Total ad spend | €5,000+ |
| Cost per acquired patient | ~€125 |
| Average patient value | ~€1,300 |
| Lead-to-consultation rate | 32% |
| Meta test window | 2 months |
| Automation | Full — instant response + follow-up |
6. REVENUE & SALES OUTCOMES (FIRST 6 MONTHS)
| Metric | Value |
|---|---|
| Estimated revenue generated | ~€52,000 |
| Return on ad spend (ROAS) | ~10.4× |
| Qualified leads generated | 160 |
| Consultations booked | 72 |
| Cost per qualified lead | ~€31 |
key results
“Digital Ad Astra built us a system that actually brings in patients. The ads pay for themselves many times over, and the follow-up means we never lose a serious inquiry. It’s the most reliable source of new patients we’ve had.”
Operation Manager
related cases
Q: Why lead with Google Ads instead of Meta? Hair transplant is a high-intent, searched-for service. Google captures people who are already looking — the highest-quality demand available. Meta was run as a 2-month test to measure incremental reach.
Q: What made the funnel convert? A dedicated landing page built for a single action — book a consultation — with strong proof and no distractions, instead of a generic website.
Q: How does the automation help? Every lead gets an instant response and enters a follow-up sequence, so high-value patients aren’t lost to slow replies or forgotten inquiries.
Q: What was the return? Roughly €5,000 in spend produced 40 patients worth about €1,300 each — around a 10× return on ad spend.
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