Beauty House By Ljudmila
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Beauty House By Ljudmila
Beauty House by Ljudmila
Two brands, sold-out masterclasses, and courses filled on demand.
About
client
Ljudmila Valjevac
Founded
2020
project type
Web Design · Meta Advertising
tech
WordPress
figma
Meta Advertising
AI GENERATION
project starter plan
Unique Hair Transplantation is an aesthetic clinic specialising in hair restoration — a high-value, high-consideration service where a single patient is worth ~€1,300. In this market the challenge isn’t awareness, it’s intent: reaching people actively searching for a transplant and guiding them from click to consultation without losing them along the way.
Digital Ad Astra was brought in to build a predictable patient-acquisition system around search intent — capturing demand on Google, converting it on a dedicated funnel, and following up automatically so no lead slipped through.
The starting tasks:
- Own the search demand — Google Ads targeting high-intent hair-transplant queries
- Build a landing page funnel designed for one job: booked consultations
- Test Meta ads over a 2-month window to measure paid-social potential
- Automate follow-up end to end so every inquiry is nurtured
- Track cost per patient and protect return on ad spend
Service #1
Website Design
- Two dedicated websites — Salon + Permanent Make-Up — built in WordPress
- Conversion-first, mobile-first layout with clear calls to action
- Dedicated course and masterclass landing pages
- Lead capture wired to automated confirmation and reminders
Service #2
Meta Advertising
- Course-fill campaigns engineered to book seats
- Masterclass sales campaigns with retargeting to warm audiences
- Scroll-stopping video and photo creative for skincare & PMU
- Weekly optimisation on cost-per-enrolment and ROAS
Conclusion
01
Return on ad spend
02
New patients
03
Cost per patient
project overview
The core of the system was Google Ads pointed at a purpose-built landing page. Instead of sending expensive clicks to a generic website, every ad led to a funnel engineered to convert — clear proof, a single strong call to action, and a frictionless path to book a consultation.
On top of that we ran a 2-month Meta Ads test to see whether paid social could add cheaper top-of-funnel volume, and we wired the whole thing with full automation: instant lead response, reminder sequences, and follow-up that kept warm patients engaged until they booked. The result was efficiency at scale — €5,000+ in spend produced 40 new patients at roughly €125 acquisition cost each, against a ~€1,300 patient value.
5. BUSINESS OUTCOMES
| KPI | Result |
|---|---|
| New patients acquired | 40 |
| Total ad spend | €5,000+ |
| Cost per acquired patient | ~€125 |
| Average patient value | ~€1,300 |
| Lead-to-consultation rate | 32% |
| Meta test window | 2 months |
| Automation | Full — instant response + follow-up |
6. REVENUE & SALES OUTCOMES (FIRST 6 MONTHS)
| Metric | Value |
|---|---|
| Estimated revenue generated | ~€52,000 |
| Return on ad spend (ROAS) | ~10.4× |
| Qualified leads generated | 160 |
| Consultations booked | 72 |
| Cost per qualified lead | ~€31 |
key results
Working with Digital Ad Astra completely transformed how we attract and serve clients. They didn’t just run ads — they built us a full system. Our masterclasses sold out, our Instagram engagement tripled, and we’re now fully booked weeks in advance. They understood our vision and helped us become the go-to name for advanced skincare in Sarajevo
Owner
related cases
Q: Why lead with Google Ads instead of Meta? Hair transplant is a high-intent, searched-for service. Google captures people who are already looking — the highest-quality demand available. Meta was run as a 2-month test to measure incremental reach.
Q: What made the funnel convert? A dedicated landing page built for a single action — book a consultation — with strong proof and no distractions, instead of a generic website.
Q: How does the automation help? Every lead gets an instant response and enters a follow-up sequence, so high-value patients aren’t lost to slow replies or forgotten inquiries.
Q: What was the return? Roughly €5,000 in spend produced 40 patients worth about €1,300 each — around a 10× return on ad spend.
Have a project in mind? Reach out to us, and we’ll discuss the best way to move forward.