- Home
- Dental marketing
- No-show calculator
Free tool · 30 seconds
Dental no-show cost calculator.
See what no-shows, late cancellations and unanswered messages cost your clinic every month, and what reminders and a 24/7 AI receptionist could win back.
- Free
- No email needed
- Runs in your browser
Patients who don’t show or cancel too late to refill the chair.
Average across all treatments, from check-ups to major work.
Calls and messages missed while you’re with a patient, in the evening and at weekends.
Adjust assumptions
Share of no-show value that automatic reminders recover.
Not every message becomes an appointment. Be honest here.
Share of those enquiries answered and booked in time by an AI receptionist.
Each month you lose about
€0
That’s about €0 a year.
- No-shows and late cancellations €0
- Unanswered enquiries €0
Indicative estimate, not a promise. We assume 4.33 weeks a month and the recovery rates shown under “Adjust assumptions”. Your results may be better or worse. The calculator runs in your browser and nothing is stored or sent.
The method
How the numbers are calculated
No black box. Here is exactly what the calculator does with the numbers you enter.
01 · Lost to no-shows
No-shows and late cancellations
Every empty chair you could not refill is lost income.
missed per week × average value × 4.3302 · Lost to silence
Unanswered enquiries
Only the share that would really have booked counts. The default is 50%.
unanswered per week × share that books × average value × 4.3303 · What could come back
Reminders and an AI receptionist
Defaults: reminders win back 50% of no-show value, the AI receptionist 60% of lost enquiry value. You can change both.
no-shows × 50% + enquiries × 60%It is an estimate, not a promise. Use your own clinic’s numbers and be conservative: if the result still looks worth it, it probably is.
Do it yourself first
Four ways to fill empty chairs
Confirm every booking twice
A two-way SMS or WhatsApp confirmation a couple of days before, and a short reminder on the day, gives patients an easy way to confirm, move or cancel.
Answer enquiries in minutes
People often message more than one clinic. A fast, helpful reply, even outside opening hours, is often what wins the booking.
Keep a short waiting list
When someone cancels late, offer the slot to the people who asked for an earlier time.
Recall patients before they drift
A reminder at six months for the check-up brings regular patients back without a phone call.
Calculator FAQ
Before you ask.
Quick answers about how the calculator works.
Leave a request or email info@digitaladastra.com. We reply personally.
Book a call →How is the monthly loss calculated?
Missed or late-cancelled appointments per week × average appointment value × 4.33 weeks, plus unanswered enquiries per week × the share that would have booked (50% by default) × average appointment value × 4.33 weeks.
Are the recovery rates a guarantee?
No. They are estimates: by default we assume reminders win back about half of no-show value and instant replies win back about 60% of lost enquiry value. You can change both under “Adjust assumptions” and use your own clinic’s numbers.
What counts as a missed appointment?
Patients who don’t show up, and patients who cancel too late for you to refill the chair. Count only the ones you could not fill.
Does this work for other clinics, such as beauty or aesthetic?
Yes. The maths is the same for any appointment-based business: enter your own appointment value and numbers.
Is my data stored?
No. The calculator runs in your browser and nothing is sent anywhere unless you choose to submit the contact form.
What does it cost to fix this?
We work on one flat monthly fee, quoted after a free call, with no long-term contracts. Ad budget, if you run ads, is paid separately to Meta or Google. See the dental marketing page for what is included.
Free strategy call
Empty diary or full diary?
Leave a request and we’ll walk through your numbers on a short call and show you how we would win those appointments back. No obligation, no sales pressure.
- Send your request in under a minute.
- We get back to you to book the call.
- We show you the plan for your clinic.
Pricing
Flatmonthly fee
Quoted after a free call. No long-term contracts. Your ad budget is paid directly to Meta or Google.
Prefer to email? info@digitaladastra.com
Thank you, request sent.
We’ll get back to you shortly to book your free call.

