1. Information We Collect

We may collect and process the following categories of personal data depending on how you interact with us:

Information you provide directly

• Contact information: name, email address, phone number, and business name when you fill in a contact form, book a discovery call, subscribe to our communications, or enquire about our services.
• Business details: company name, website URL, industry, current marketing setup, and budget range when you apply for our services or complete an onboarding questionnaire.
• Payment information: billing details necessary to process subscription payments. We do not store credit card numbers directly — all payment processing is handled by our third-party payment provider.
• Communication data: any information you share with us via email, chat, phone calls, or through our client portal.

Information collected automatically

• Technical data: IP address, browser type and version, operating system, device type, screen resolution, and referring URL.
• Usage data: pages visited, time spent on pages, click patterns, scroll depth, and navigation paths on our website.
• Cookie data: information collected through cookies and similar tracking technologies. Please see our Cookie Policy for more details.

Information from third parties

• Analytics platforms: aggregated and pseudonymised data from tools such as Google Analytics, Meta Pixel, and similar platforms used to measure website performance and advertising effectiveness.
• Advertising platforms: conversion data and audience insights from Meta (Facebook/Instagram), Google Ads, and TikTok when running advertising campaigns.

2. How We Use Your Data

We process your personal data for the following purposes:

We will never sell your personal data to third parties. We only share data as described in Section 4 of this Policy.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and support our marketing efforts. These include:

• Essential cookies: required for the website to function properly (e.g., session management, security).
• Analytics cookies: help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing cookies: used to deliver relevant advertising and measure campaign effectiveness (e.g., Meta Pixel, Google Ads, TikTok Pixel).

You can manage your cookie preferences at any time through your browser settings or through the cookie consent banner displayed on our website. Disabling certain cookies may affect your experience on our site.

4. Third Parties Who Process Your Data

We may share your personal data with trusted third-party service providers who assist us in operating our business and delivering our services. These include:

• Hosting providers: for website hosting and server infrastructure.
• Analytics providers: such as Google Analytics for website performance analysis.
• Advertising platforms: such as Meta, Google, and TikTok for campaign delivery and measurement.
• CRM platforms: for client relationship management and automated communications.
• Payment processors: for secure handling of subscription payments.
• Email service providers: for newsletters and marketing communications.

All third-party processors are bound by data processing agreements and are required to handle your data in accordance with applicable data protection laws.

We may also disclose your personal data to public authorities and law enforcement agencies where required or permitted by law.

International data transfers

Some of our third-party service providers are based outside of the United Kingdom. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO), or transfers to countries recognised as providing adequate levels of data protection.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Our general retention periods are:

• Enquiry data: retained for up to 24 months from last contact, unless a business relationship is established.
• Client data: retained for the duration of our contractual relationship and up to 6 years afterwards for legal and accounting purposes.
• Marketing data: retained until you withdraw consent or unsubscribe.
• Analytics data: retained in aggregated or anonymised form for up to 26 months.
• Technical logs: retained for up to 12 months for security purposes.

When personal data is no longer required, we securely delete or anonymise it.

6. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption across our website and client communications.
• Access controls limiting data access to authorised personnel only.
• Regular security reviews and updates of our systems.
• Secure password policies and two-factor authentication where applicable.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining the highest practicable standards.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access: You can request confirmation of whether we process your personal data and obtain a copy of it.
• Right to rectification: You can request correction of inaccurate or incomplete personal data.
• Right to erasure: You can request deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes it was collected, or when you withdraw consent.
• Right to restriction of processing: You can request that we restrict the processing of your personal data in specific situations, for example while we verify its accuracy.
• Right to data portability: You can request to receive your personal data in a structured, commonly used, machine-readable format and have it transferred to another controller where technically feasible.
• Right to object: You can object to processing based on legitimate interests or for direct marketing purposes. Where you object to direct marketing, we will stop processing your data for that purpose immediately.
• Right to withdraw consent: Where we rely on your consent to process personal data, you can withdraw it at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed.

8. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

9. Links to Third-Party Websites

Our website may contain links to external websites that are not operated by us. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data protection rights, or have concerns about how your personal data is handled, please contact us:

We aim to respond to all legitimate requests within one month. In complex cases, we may extend this by a further two months, in which case we will inform you accordingly.