1. Description of Services

Digital Ad Astra provides digital marketing and business growth services on a subscription and project basis. Our services include, but are not limited to:

1.1. Website Design & Development. Custom website design, development, and ongoing maintenance built for conversion and performance. All websites are developed using industry-standard platforms and are optimised for speed, mobile responsiveness, and search engine visibility.

1.2. Paid Advertising. Strategy, setup, management, and optimisation of paid advertising campaigns across platforms including but not limited to Meta (Facebook and Instagram), Google Ads, and TikTok Ads. Ad spend is separate from our service fees and is paid directly by the Client to the respective advertising platforms.

1.3. Search Engine Optimisation (SEO). On-page and off-page optimisation, technical SEO audits, keyword research, content strategy, and ongoing performance monitoring designed to improve organic search visibility.

1.4. CRM Setup & Automation. Configuration, integration, and management of Customer Relationship Management systems including automated follow-up sequences via email, SMS, and WhatsApp, appointment scheduling, lead tracking, and pipeline management.

1.5. Consulting & Strategy. Marketing audits, strategy sessions, performance reporting, and advisory services provided as part of our subscription packages or as standalone engagements.

1.6. Free Resources. Access to articles, guides, and educational materials published on the Website. These resources are provided for general informational purposes only and do not constitute professional advice.

The scope, deliverables, and timelines for paid services are defined in the applicable service agreement, proposal, or onboarding documentation provided to each Client separately. In the event of any conflict between these Terms and a signed service agreement, the service agreement shall prevail.

2. Subscription & Payment Terms

2.1. Subscription Model. Our core services are delivered on a monthly subscription basis. Subscription plans, pricing, and inclusions are outlined on our Pricing page and/or in the applicable service agreement.

2.2. Billing Cycle. Subscriptions are billed monthly in advance. Payment is due on the date specified in your service agreement or invoice. We reserve the right to suspend services if payment is not received within 7 days of the due date.

2.3. Ad Spend. Advertising spend (budget allocated to platforms such as Meta, Google, and TikTok) is entirely separate from our service fees. Ad spend is paid directly by the Client to the respective platform. Digital Ad Astra is not responsible for charges incurred on your advertising accounts.

2.4. Price Changes. We reserve the right to adjust pricing with 30 days’ written notice. Price changes will apply to the next billing cycle following the notice period. If you do not agree with a price change, you may cancel your subscription before the new pricing takes effect.

2.5. Refund Policy. Due to the nature of digital services and the immediate allocation of resources upon engagement, subscription fees are non-refundable once the billing cycle has commenced. One-time project fees are non-refundable once work has begun. Any exceptions will be determined at our sole discretion and communicated in writing.

2.6. Late Payments. Overdue invoices may be subject to a late payment fee of 2% per month (or the maximum permitted by law, whichever is lower) on the outstanding balance. We reserve the right to suspend all services, including live advertising campaigns and website hosting, until the account is brought current. You will be responsible for any costs incurred as a result of service suspension, including re-activation of advertising campaigns.

3. Client Responsibilities

3.1. Accurate Information. You agree to provide accurate, complete, and up-to-date information necessary for us to deliver our services. This includes business details, brand assets, access credentials, advertising account access, and any other materials reasonably required.

3.2. Timely Feedback. Project timelines depend on timely feedback and approvals from you. Delays in providing feedback, content, access, or approvals may result in extended timelines. We are not responsible for missed deadlines caused by Client delays.

3.3. Account Access. Where our services require access to your advertising accounts, analytics platforms, hosting, CRM, or other third-party tools, you are responsible for granting and maintaining appropriate access. You remain the owner of all your accounts at all times.

3.4. Legal Compliance. You are responsible for ensuring that any content, products, services, or offers you ask us to promote comply with all applicable laws, regulations, and advertising standards in your jurisdiction, including but not limited to consumer protection, advertising standards, and data protection laws.

3.5. Advertising Platform Policies. You acknowledge that advertising platforms (Meta, Google, TikTok, etc.) have their own terms of service and advertising policies. We will use reasonable efforts to create compliant campaigns, however, we cannot guarantee that platforms will approve all content. Account suspensions, ad rejections, or policy violations imposed by platforms are outside our control, and we shall not be held liable for any resulting losses.

4. Intellectual Property

4.1. Our Intellectual Property. The Website and all of its original content, design, features, functionality, branding, templates, frameworks, proprietary processes, and methodologies are owned by Digital Ad Astra or its licensors and are protected by international copyright, trademark, and other intellectual property laws. Nothing in these Terms grants you any right to use our brand, logo, or proprietary materials without our prior written consent.

4.2. Client Deliverables. Upon full payment of all outstanding fees, ownership of custom deliverables created specifically for you (including website designs, custom graphics, and copy written for your campaigns) transfers to you. This excludes any underlying tools, templates, frameworks, code libraries, or proprietary systems used in the creation process, which remain the intellectual property of Digital Ad Astra.

4.3. Pre-existing Materials. Any materials, content, or assets you provide to us remain your property. By providing these materials, you grant us a non-exclusive, royalty-free license to use them solely for the purpose of delivering our services to you.

4.4. Portfolio Rights. Unless you notify us otherwise in writing, you grant us permission to showcase work completed for you in our portfolio, case studies, and marketing materials. We will not disclose confidential financial data or sensitive business information without your explicit consent.

4.5. Third-Party Materials. Where third-party assets are used (stock images, fonts, plugins, themes, etc.), usage is subject to the applicable third-party licence terms. We will inform you of any ongoing licence requirements that may apply after the completion of your project.

5. Confidentiality

5.1. Both parties agree to keep confidential any proprietary, business, financial, or technical information disclosed during the course of the engagement (“Confidential Information”). Neither party shall disclose, reproduce, or use Confidential Information for any purpose outside the scope of the services without the prior written consent of the disclosing party.

5.2. Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was already known to the receiving party prior to disclosure; (c) is independently developed without reference to the Confidential Information; or (d) is required to be disclosed by law, regulation, or court order.

5.3. This confidentiality obligation survives the termination of any agreement between the parties for a period of 2 years.

6. No Guarantees on Results

6.1. Digital marketing, advertising, and SEO involve inherent uncertainties. While we use proven strategies, best practices, and data-driven optimisation to maximise results, we cannot and do not guarantee specific outcomes including but not limited to: specific rankings on search engines, specific return on ad spend (ROAS), specific numbers of leads, sales, bookings, or conversions, or specific traffic volumes.

6.2. Results are influenced by numerous factors outside our control, including but not limited to: your industry, competition, pricing, product or service quality, market conditions, advertising platform algorithm changes, seasonality, and your responsiveness to recommendations.

6.3. Any projections, estimates, or performance benchmarks shared by us are based on historical data and professional experience and are provided in good faith as reasonable expectations — not contractual commitments. Past performance does not guarantee future results.

6.4. Search engine algorithms (Google, Bing, etc.) and advertising platform policies (Meta, Google Ads, TikTok, etc.) change frequently and without notice. We are not responsible for ranking drops, account restrictions, ad disapprovals, or policy changes imposed by third-party platforms.

7. Limitation of Liability

7.1. To the maximum extent permitted by law, Digital Ad Astra’s total aggregate liability to you for any and all claims arising out of or relating to these Terms or the services provided shall not exceed the total fees paid by you to Digital Ad Astra in the 3-month period immediately preceding the event giving rise to the claim.

7.2. In no event shall Digital Ad Astra be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to: loss of profits, loss of revenue, loss of business, loss of data, loss of goodwill, business interruption, or any other intangible losses, even if we have been advised of the possibility of such damages.

7.3. Without limiting the foregoing, we are not liable for:

• Losses resulting from third-party platform changes, outages, suspensions, or policy enforcement (including Meta, Google, TikTok, CRM providers, hosting providers, or any other third-party service).
• Losses caused by your failure to provide timely and accurate information, content, feedback, or access.
• Losses arising from your non-compliance with applicable laws, advertising standards, or platform policies.
• Revenue, leads, or sales that you expected but did not materialise, regardless of any projections or estimates discussed.
• Website downtime, data loss, or security breaches caused by third-party hosting providers, plugins, or services outside our direct control.
• Losses arising from unauthorised access to your accounts where you failed to maintain adequate security measures.

7.4. Nothing in these Terms excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.

8. Indemnification

8.1. You agree to indemnify, defend, and hold harmless Digital Ad Astra, its directors, officers, employees, contractors, and agents from and against any and all claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• Your breach of these Terms or any service agreement.
• Your violation of any applicable law, regulation, or third-party rights.
• Content, materials, or information you provide to us that infringes on the intellectual property, privacy, or other rights of any third party.
• Your products, services, or business practices that we promote on your behalf.
• Any claim by a third party arising from advertising campaigns run on your behalf, where the claim relates to the nature of your product, service, or offer rather than our execution of the campaign.

8.2. This indemnification obligation survives the termination of these Terms and any service agreement between the parties.

9. Termination & Cancellation

9.1. Cancellation by Client. You may cancel your subscription at any time by providing written notice to info@digitaladastra.com. Cancellation takes effect at the end of the current billing cycle. No refunds will be issued for the remaining period of a billing cycle already commenced.

9.2. Cancellation by Us. We reserve the right to terminate or suspend your services immediately and without prior notice if: (a) you breach these Terms or any service agreement; (b) payment is overdue by more than 14 days; (c) your use of our services exposes us to legal liability or reputational risk; or (d) you engage in fraudulent, abusive, or unlawful activity.

9.3. Effect of Termination. Upon termination:

• All outstanding fees become immediately due and payable.
• We will provide reasonable assistance to transition your services, subject to payment of all outstanding amounts.
• Access to any tools, dashboards, or systems provided as part of our service will be revoked.
• We will provide you with copies of any custom deliverables you have paid for in full, within 14 days of your written request.
• You remain responsible for your own advertising accounts, hosting, domains, and third-party subscriptions.

9.4. Data After Termination. We will retain your project data for up to 90 days following termination to facilitate any transition. After this period, we may permanently delete your data from our systems unless a longer retention period is required by law.

10. Website Use & Restrictions

10.1. We grant you a personal, non-exclusive, non-transferable, revocable licence to access and use the Website solely for its intended purposes. All rights not expressly granted are reserved by Digital Ad Astra.

10.2. You agree not to:

• Commercially exploit the Website or any of its content without our prior written consent.
• Copy, reproduce, modify, distribute, or create derivative works from any part of the Website.
• Conduct data mining, scraping, crawling, or any automated data collection on or in relation to the Website.
• Attempt to gain unauthorised access to any part of the Website, its servers, or related systems.
• Use the Website to transmit malicious code, spam, or any material that is unlawful, harmful, or objectionable.
• Reverse-engineer, decompile, or disassemble any software or technology used on the Website.
• Build a competing product or service using information or designs obtained from the Website.

10.3. We may modify, suspend, or discontinue the Website (in whole or in part) at any time without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Website.

11. Third-Party Services & Links

11.1. Our services may involve the use of third-party platforms, tools, and services including but not limited to: Meta Business Suite, Google Ads, Google Analytics, TikTok Ads Manager, CRM platforms, email marketing tools, hosting providers, domain registrars, and payment processors.

11.2. We are not responsible for the terms, policies, availability, or performance of any third-party services. Your use of third-party services is governed by the respective provider’s terms of service and privacy policy.

11.3. The Website may contain links to external websites. We do not endorse, control, or assume responsibility for the content, privacy practices, or availability of any linked websites.

12. Email & Communication Policy

12.1. By providing your email address through our Website (via contact forms, newsletter sign-up, or service enquiry), you consent to receiving communications from us related to: service updates, marketing newsletters, educational content, and promotional offers.

12.2. You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us at info@digitaladastra.com. Please note that unsubscribing from marketing emails does not affect service-related communications, which are necessary for the delivery of our services.

13. Force Majeure

13.1. Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to: natural disasters, pandemics, acts of government, war, terrorism, civil unrest, power failures, internet outages, cyberattacks, or failures of third-party services or platforms.

13.2. The affected party shall promptly notify the other party and use reasonable efforts to mitigate the impact. If the force majeure event continues for more than 60 days, either party may terminate the affected services by written notice.

14. Dispute Resolution

14.1. Informal Resolution. Before initiating any formal proceedings, both parties agree to attempt to resolve any dispute arising out of or relating to these Terms through good-faith negotiation for a period of at least 30 days from written notice of the dispute.

14.2. Mediation. If the dispute cannot be resolved through negotiation, either party may propose mediation through a mutually agreed mediator. The costs of mediation shall be shared equally between the parties.

14.3. Governing Law. These Terms shall be governed by and construed in accordance with the laws of England and Wales.

14.4. Jurisdiction. Subject to the informal resolution and mediation provisions above, both parties submit to the exclusive jurisdiction of the courts of England and Wales for the resolution of any dispute arising under or in connection with these Terms.

15. Changes to These Terms

15.1. We reserve the right to modify these Terms at any time. Material changes will be posted on the Website with an updated effective date. Where practicable, we will provide reasonable notice of significant changes via email or through a notice on the Website.

15.2. Your continued use of the Website or our services after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree with the revised Terms, you must discontinue use of the Website and our services before the changes take effect.

16. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, the provision shall be severed, and the remaining provisions shall continue in full force and effect.

17. Waiver

Our failure to enforce any right or provision of these Terms on any occasion shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by Digital Ad Astra to be effective.

18. Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, and any applicable service agreement, constitute the entire agreement between you and Digital Ad Astra regarding your use of the Website and our services. These Terms supersede all prior or contemporaneous communications, proposals, and agreements (whether oral or written) between you and Digital Ad Astra with respect to the subject matter hereof.

19. Assignment

You may not assign or transfer any of your rights or obligations under these Terms without our prior written consent. We may freely assign or transfer our rights and obligations under these Terms to any successor, affiliate, or acquirer of our business or assets, with notice to you.

20. Contact

If you have any questions about these Terms of Service, please contact us:

By using our Website or engaging our services, you acknowledge that you have read, understood, and agreed to these Terms of Service in their entirety.